© Reuters. FILE PHOTO: A Peloton exercise bike is seen after the ringing of the opening bell for the company’s IPO at the Nasdaq Market site in New York City, September 26, 2019. REUTERS/Shannon Stapleton/File Photo
(Reuters) – Peloton Interactive (NASDAQ:) Inc will start selling its exercise bike and other fitness accessories on e-commerce giant Amazon.com Inc (NASDAQ:)’s UK platform, it said on Wednesday, in an effort to combat slowing demand.
The move by the company, which has embarked on a cost-cut plan to achieve profitability, follows a similar sales push on Amazon in the United States in August.
Peloton will also launch in Amazon’s German store in the coming weeks, the company said.
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