© Reuters. The BYD Atto 3 EV car is displayed at the 39 Thailand International Motor Expo, in Bangkok, Thailand, November 30, 2022. REUTERS/Athit Perawongmetha/Files
BEIJING (Reuters) – China’s BYD Co (OTC:) will launch a new “professional and personal” electric car brand in 2023, Brian Luo, the company’s branding assistant general manager, said on Thursday.
The new brand will be an addition to Yangwang, a premium brand slated for launch in the first quarter of 2023.
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