NIKE, Inc. (NYSE:NKE) Q2 2023 Earnings Conference Call December 20, 2022 5:00 PM ET
Company Participants
Paul Trussell – VP, IR and Strategic Finance
John Donahoe – President and CEO
Matthew Friend – CFO
Conference Call Participants
Jim Duffy – Stifel, Nicolaus & Company
Bob Drbul – Guggenheim Securities
Matthew Boss – JPMorgan
Brooke Roach – Goldman Sachs
Tom Nikic – Wedbush Securities
Adrienne Yih – Barclays
Abbie Zvejnieks – Piper Sandler
John Kernan – Cowen and Company
Michael Binetti – Credit Suisse
Operator
Good afternoon, everyone. Welcome to NIKE, Inc.’s Fiscal 2023 Second Quarter Conference Call. For those who want to reference today’s press release, you’ll find it at investors.nike.com. Leading today’s call is Paul Trussell, Vice President of Investor Relations and Strategic Finance.
Before I turn the call over to Mr. Trussell, let me remind you that participants on this call will make forward-looking statements based on current expectations, and those statements are subject to certain risks and uncertainties that could cause actual results to differ materially. These risks and uncertainties are detailed in NIKE’s reports filed with the SEC.
In addition, participants may discuss non-GAAP financial measures and non-public financial and statistical information. Please refer to NIKE’s earnings press release or NIKE’s website, investors.nike.com, for comparable GAAP measures and quantitative reconciliations.
Now I’d like to turn the call over to Mr. Paul Trussell. Please go ahead.
Paul Trussell
Thank you, operator. Hello, everyone, and thank you for joining us today to discuss NIKE, Inc.’s fiscal 2023 second quarter results. Joining us on today’s call will be NIKE, Inc. President and CEO, John Donahoe; and our Chief Financial Officer, Matt Friend. Following their prepared remarks, we will take your questions. We would like to allow as many of you to ask questions as possible in our allotted time. So we would appreciate you limiting your initial question to one. Thanks for your cooperation on this.
I’ll now turn the call over to NIKE, Inc. President and CEO, John Donahoe.
John Donahoe
Thank you, Paul, and hello to everyone on today’s call. We delivered a strong quarter in Q2 with revenue growth of 17% on a reported basis and 27% on a currency-neutral basis. And looking at the quarter’s results, we delivered our Q2 expectations on revenue, profitability and inventory.
In this current environment, our consumer demand stands out. Today, we’re creating more separation between us and our competition. Thanks to the meaningful relationships we have consumers and the continued success of our strategy.
Our Q2 growth was broad-based across our brands, channels and geographies. We had strong double-digit growth across both our partners and our direct business, which was once again led by our industry-leading digital performance. The quarter saw more than 30% currency-neutral growth in our North America, EMEA and APLA geographies. And after nearly two years of unprecedented disruptions, Greater China grew 6% on a currency constant basis, translated to minus 3% on a reported basis due to foreign exchange. Clearly, our brand continues to not only be top of mind, but prioritized by consumers around the globe.
In addition to our results, we’re executing in the areas we spoke to 90 days ago as we take decisive action to clear excess inventory. We believe the inventory peak is behind us as actions we’re taking in the marketplace are working. Later in the call, Matt will share more about our progress on inventory in North America and a return to healthy inventory levels in China.
So overall, our Q2 results give us confidence that we will deliver the year, and we remain on a path toward our long-term goals as well. Our current headwinds, such as foreign exchange and inventory challenges are transitory, but our tailwinds are structural. Like the expanding definition of sport, the consumers move toward digital and the cultural shifts toward comfort and health and wellness. More importantly, our results speak to how we’ve leveraged our competitive advantages which include a relentless innovation pipeline, match brands and deep consumer connections to build relative strength and stay ahead of competition.
As you heard me say before, at NIKE, it all starts with product innovation. And this quarter, I’d like to highlight an important part of our culture of innovation, our constant pursuit to improve on our most popular platforms. We win with product because we know it’s not only about individual innovations, but also about our ability to continuously bring newness to our greatest franchises. For instance, earlier this quarter, we launched the LeBron 20 to strong consumer response. What’s unique about the LeBron 20 is that its LeBron’s first signature shoe to debut as a low-top. Driven by consumer insight and performance demands from LeBron himself, this style combines innovation with sportswear design to create greater commercial appeal with its ability to be worn on the court and off.
And we’re not just bringing innovation and excitement to existing franchises; we continue to expand the portfolio. Coming soon, we’ve got some exciting signature debuts in NIKE Basketball and Jordan brand that we can’t wait for consumers to see. With our strong product portfolio and unparalleled roster of athletes that we have today, we couldn’t be more excited about the future of our basketball business.
Last quarter, I highlighted another franchise in another sport getting an upgrade, the Mercurial, which added Zoom airbag to create NIKE’s fastest football boot ever. And during the exciting World Cup over the last several weeks, the new Mercurial scored more goals than any other boot, led by Kylian Mbappé who won the Golden Boot as the tournament’s top scorer. In fact, NIKE’s boots dominated the World Cup, scoring more goals than all other brands combined. And consumers have responded to this energy, giving the new Mercurial the highest full price realization of any performance product this quarter globally.
And of course, for us, it doesn’t just end in innovation with product. NIKE’s innovation can also be felt with our rich and powerful storytelling and our deep brand engagement, particularly in global sports moments like the World Cup. NIKE’s unique ability to bring together product storytelling in the world’s best athletes has once again created something that only NIKE can.
As I mentioned earlier, our Q2 results speak to the continued success of our strategy. Consumer Direct Acceleration is fueling our marketplace approach in which we directly connect with the consumer no matter where they shop. Today, our marketplace strategy is driving distinction in this current promotional environment. Our work to directly connect with consumers is founded on a simple consumer insight. Consumers want to get what they want, when they want it and how they want it. And consumers have told us they want a consistent, seamless and premium experience both digitally and physically around mono-brand and multi-brand. And so we’re serving consumers digitally with our suite of apps. We’re extending our reach and convenience through our strategic wholesale partnerships and leveraging mono-brand doors to fill the gap for underserved opportunities like women’s fitness and Jordan.
The key is building meaningful direct lifelong relationships with consumers. We deeply believe this will be an important source of differentiation going forward. Why? Well, for one, having a direct connection with consumers avoids the risk of disintermediation. In other words, with the consumer base that comes directly to our apps, to our website and to our owned and partner stores. We, alongside our partners are in a position to control our own destiny. And ultimately, this direct connection enables us to understand consumers better so that we can serve them better with the right assortment, with the right partners and at the right touch points.
And what showcases the success of this strategy is our membership base. Membership was a key reason our digital business grew an industry-leading 34% this quarter. Q2 was our biggest member demand quarter ever, and we saw double-digit growth in member engagement. Today, we have roughly 160 million active members who engage with us on a regular basis. And more importantly, our repeat buying members who are more engaged spend more and spend more frequently are growing at an even faster pace of high double digits as they continue to be an important growth engine for our business. And our members also shop seamlessly across the marketplace.
In addition to digital, a key member on ramp for us is through our NIKE stores. In fact, more than 50% of store demand comes from members and cross-channel members are even more valuable with higher demand per member than single channel members. An important enabler of giving consumers a personalized shopping experience regardless of channel is our connected membership program with our strategic partners. You’ve heard us discuss it before, scaling connected membership with DSG, JD Sports, Zalando and TopSports. And today, we’re seeing results that are beneficial for everyone.
NIKE is already learning more about our members, which helps us elevate in areas such as product creation, line planning and the experiences we deliver. And our partners are telling us that these engaged members are driving improved traffic, conversion and mutual profitability for them as well. And so while it’s still early days on this journey, we’re excited by the foundation we’re creating. The ability to give consumers a personalized experience across channels, fueled by data and insight opens up a whole host of opportunity for us. It positions us to empower consumers with their own choice while keeping the scalability and strengths in digital marketing, product creation, distribution and more, which results from knowing them so well. So ultimately, it will make NIKE a better retailer and also a better wholesale partner.
Last but not least, I want to take a moment to acknowledge our Greater China team and the 6% growth they just delivered. As I said earlier, it’s been nearly two years of unprecedented disruption in China. But this team’s resilience, experience and strategy has set us apart to gain momentum on all fronts. Last month, we had a record-breaking 11.11 consumer moment, which concluded with double-digit demand growth and NIKE having outperformed the industry. And we keep setting new records as part of this important shopping holiday: #1 brand, # 1 in traffic, #1 in live streaming, # 1 flagship store, #1 in membership acquisition and # 1 in member demand penetration. And we’re not just #1. This quarter, we saw movement in relative positioning as we create even more competitive separation coming out of this important consumer moment. And as you know, we have remained committed to investing in Greater China for the long term. Even in this dynamic environment, we continue to invest in technology, local marketing and more as we believe the best way to capture demand in China is to serve consumers in a locally relevant way. And today, we’re getting a true competitive boost from our investments in these new capabilities. Let me just highlight a few.
We launched China-specific versions of our apps to build NIKE experiences that are faster, more engaging and more personalized. We created a first-of-its-kind China-specific member journey with Tmall, which saw a significant uplift in new member recruitment and demand per member. We piloted connected membership with member-linked transactions to 42 NSP stores in 18 cities across China, driving conversion, member acquisition and retaining high-value members. And our team continues to drive China for China capabilities like delivering hyper local product design and localizing marketing content creation. Thanks to this focus, we’re now serving our consumers in China with an agile, dynamic and personal way like never before. We’re confident in our ability to compete and win in this marketplace for the long term.
In the end, I just want to say how proud I am of our entire global team. In times like this, it’s people that make the difference. And a great team can turn challenges into opportunities, and we’ve got a great team, and that is exactly what they have done. This is a group who will stay on the offense to deliver the business while also creating the future of NIKE. We’ll continue to build an even stronger position and I couldn’t be more excited.
And with that, I’ll turn the call over to Matt.
Matthew Friend
Thanks, John, and hello to everyone on the call. NIKE’s second quarter of fiscal ’23 demonstrated again the power of our portfolio of brands. Throughout the quarter, we leveraged our brand momentum and deepened our connections with consumers to drive strong revenue growth. Before going into our second quarter results and financial outlook, I want to provide more insight on the strong consumer demand that we continue to see and the progress that we have made over the past 90 days regarding our inventory.
Consumer demand for our brands drove double-digit currency-neutral revenue growth across NIKE, Jordan and Converse. Within NIKE Direct, retail traffic was up, conversion rates expanded and member buying fueled record digital results. Within wholesale, we saw strong retail sales and market share gains across our top strategic partners. Since last quarter, our brand momentum has accelerated into the holiday season. In North America, our Black Friday and Cyber Week performance set record highs for demand and traffic, fueling strong double-digit revenue growth and exceeding our plan.
In EMEA, we closed our biggest Cyber Week ever increasing demand by 75% from last year. In Greater China, our 11.11 demand grew mid-teens, outpacing the sports industry. And globally, our holiday season momentum has continued through the first few weeks of December.
Despite operating a largely promotional marketplace, we are creating brand distinction by driving healthy, profitable growth. Full price realization remains strong after strategic pricing increases, especially for our top innovation products in our largest footwear franchises. NIKE Brand ASP is up year-over-year across our geographies, even with higher discounts to liquidate excess inventory. This quarter, we also leveraged targeted promotions to serve and acquire NIKE members, strengthening an important foundation for sustainable growth.
Above all, our Q2 results reinforce our confidence that NIKE’s brand and business momentum starts with the value that we create for consumers through our product innovation, deep brand connection and elevated experiences across the marketplace.
Now let me turn to inventory. Last quarter, we talked specifically about the actions we are taking to address excess inventory, with focus on pockets of seasonally late products, predominantly in apparel. At the end of Q2, we are tracking in line with our plan, and we are pleased with the progress we have made over the last 90 days.
Let me go deeper into what we are seeing and why I am optimistic about our path ahead. First, inventory dollars and units are down sequentially. Prior year comparisons are distorted by last year’s Vietnam factory closures. But compared to the prior quarter, inventory dollars were down 3% and units are down high single digits, with days in inventory at the lowest level in four quarters.
Second, we are making progress where we are focused most. In North America, year-over-year growth in inventory dollars decelerated from 65% in Q1 to 54% in Q2. More importantly, total inventory units are down low double digits from first quarter levels, even as spring product continues to arrive earlier with faster transit times.
Third, the composition of our inventory is improving. In North America, apparel inventory units and apparel closeout units are both down mid-teens from the prior quarter.
Last, we have proactively reduced forward supply. As I mentioned last quarter, we have tightened our second half buys to prioritize inventory health across the marketplace. As transit times stabilize, we are optimistic that we will begin to see a more normal and predictable flow supply in a more capital-efficient manner. Looking ahead, we are confident that our decisive actions have put us on the right track within the financial parameters that we provided last quarter. Our focus continues to be positioning NIKE for future seasons of sustainable and profitable growth.
Now let me turn to our NIKE Inc. second quarter financial results. In Q2, NIKE, Inc. revenue grew 17% and 27% on a currency-neutral basis with strong growth across the portfolio. NIKE Direct grew by 25%, led by 34% growth in NIKE Digital and 11% growth in NIKE stores, highlighted by strong season-to-date holiday results. Wholesale grew by 30%, driven by strong demand for seasonal products, higher shipments based on earlier supply availability and lower shipments in the prior year given supply constraints.
Second quarter reported gross margin declined 300 basis points to 42.9%, primarily due to higher markdowns, mainly in North America, unfavorable changes in net foreign currency exchange rates, elevated freight and logistics costs and increased product input costs, partially offset by strategic pricing actions. SG&A grew 10% in Q2, primarily due to wage-related expenses, strategic technology investments, higher NIKE Direct costs and increased demand creation expenses.
Our effective tax rate for the quarter was 19.3% compared to 10.9% for the same period last year, primarily due to decreased benefits from stock-based compensation and earnings mix. Second quarter diluted earnings per share was $0.85.
Now let’s review the operating segment results. In North America, we captured market share, with strong holiday results and positive consumer response to new assortments. Q2 revenue grew 31% on a currency-neutral basis and EBIT grew 21% on a reported basis. NIKE Direct grew 23%, with NIKE Digital up 31% on double-digit growth in traffic and repeat member buying. Wholesale revenue grew 37%, driven by strong marketplace partner demand and improved inventory supply.
Performance innovation and fresh seasonal product resonated deeply with consumers. The LeBron 20, KD and Giannis fueled double-digit growth in basketball. And the AJ11’s Varsity Red shock drop highlighted Jordan Brand’s momentum. In women’s, our new statement leggings, NIKE Girl, launched with positive early response as the Free Metcon grew double digits. Dunk outperformed in men’s, and Pegasus continues to win with everyday runners.
Beyond product innovation, NIKE continues to create distinction at the intersection of culture and community. Ahead of homecoming season, our Yardrunners campaign elevated the voices of HBCU changemakers alongside the release of co-created product through our SNKRS App and neighborhood partners. In addition, with the recent announcement of future Nike x Off-White collections, we are deeply honored to introduce the next chapter of Virgil Abloh’s continuing legacy with NIKE.
In EMEA, our team landed yet another strong quarter. Q2 revenue grew 33% on a currency neutral basis and EBIT grew 23% on a reported basis. NIKE Direct grew 44% on a currency-neutral basis with NIKE Digital growing 62%. Membership was an accelerator as members drove over 85% of demand during Cyber Week, our highest demand week ever in EMEA. Our campaign led with sport, adding more than 1 million new NIKE members as we invited consumers to join us in celebrating the World Cup. The power of our portfolio drove momentum across the marketplace. Earlier this month, we celebrated the Milan opening of Jordan World of Flight, a premium retail concept at the forefront of basketball culture. Meanwhile, NIKE dominated shoe and apparel accounts at the Berlin and London marathons, as Alphafly drove strong sell-through. Pegasus Shield and Winflo Shield grew double digits in women’s running. Zegama created energy in trail running, the sport’s fastest-growing segment and Global Football grew double digits as we continue to celebrate an incredible year of sports.
In Greater China, our brand and business momentum continued as Q2 revenue grew 6% on a currency-neutral basis and EBIT declined 10% on a reported basis. NIKE Direct grew 4% on a currency-neutral basis, with NIKE Digital growing 9%. In addition to delivering positive growth, we achieved our goal of returning to inventory health at the end of Q2. Inventory dollars declined 3% this quarter and close out inventory was down high double digits versus the prior year, with closeout mix now in line with pre-pandemic levels. Our team delivered these results while managing through significant COVID-related disruption, including the closure of over 1,500 owned and partner stores at the end of November. We continue to closely monitor ongoing risk while focusing on what we can control, deepening our connections with Chinese consumers.
As 18,000 runners joined in the return of the Shanghai Marathon, our brand presence was deeply felt, not only as the title sponsor, but also as NIKE dominated the shoe count and local NIKE athlete, Zhang Deshun, topped the podium. The energy extended into double-digit growth through our running business led by Zoom Fly and Vaporfly as well as the Pegasus and Winflo. NIKE’s brand momentum with our youngest Chinese consumers continues to grow as well. On 11.11, Gen Z demand for NIKE grew by 45% on Tmall. And with NIKE leading on 11.11 as the #1 store on Tmall’s Kids footwear channel, plus our top kids lifestyle footwear franchises growing double digits in Q2, we are more excited than ever about NIKE’s opportunity to serve the next generation.
Finally, in APLA, our team continues to over-deliver in our fastest-growing, most diverse geography. Q2 revenue grew 34% on a currency-neutral basis, and EBIT grew 25% on a reported basis despite the transition of our SOCO territory to a distributor model. NIKE Direct grew 30% on a currency-neutral basis and NIKE Digital grew 35%. We deepened consumer connections across territories with member days fueling robust growth. In Korea, one of our fast-growing marketplaces, we’re excited to integrate our digital business on to NIKE’s global platform, which will enable us to serve Korean consumers through the NIKE and SNKRS App. We also continue to strengthen local connections through our Express Lane with launches such as our Somos Familia collection.
Across APLA, this quarter showed the power of our complete offense. In women’s, we drove energy in lifestyle with local storytelling around the Air Force 1’s 40th anniversary. Global Football and Running led the way in men’s performance, and Kids delivered balanced growth across apparel and footwear. Finally, the Jordan brand continues to be an incredible engine for growth with momentum in streetwear and performance footwear.
Now I will turn to our financial outlook. As I said last quarter, we are taking a measured approach in the second half against an uncertain macro outlook as we continue to prioritize a healthy pull market. That said, we remain positive regarding the strong consumer demand we see across our portfolio of brands as well as the health of our product franchises. From product innovation to rich storytelling, the value that NIKE creates for the consumer continues to drive business momentum and competitive separation across the marketplace.
Given our strong second quarter performance, we now expect full year revenue to grow low teens on a currency-neutral basis, an improvement from our low double-digit guidance in the prior quarter. As of today, we expect approximately 700 basis points of foreign exchange headwinds, resulting in full year reported revenue growth of mid-single digits. Third quarter revenue growth is expected to be higher than the fourth quarter due to timing of wholesale shipments. We continue to expect gross margin to decline between 200 basis points to 250 basis points versus the prior year, reflecting ongoing liquidation actions in the second half. This outlook reflects our strong performance in Q2, mostly offset by an additional 25 basis points of negative foreign exchange impact, now totaling 95 basis points for the full year.
We expect the third quarter gross margin will decline at a similar rate as the second quarter, including 120 basis points of foreign exchange headwinds. For the full year, we continue to expect SG&A to increase high single digits. We expect third quarter SG&A dollars to be in line with the second quarter. And we now expect our effective tax rate to be in the high teens range, primarily due to decreased benefits from stock-based compensation.
As many of you know, we closed out NIKE’s 50th anniversary this year. And for all the history NIKE has already made, it’s the future that inspires us most. After all, NIKE’s culture of innovation doesn’t just shape the products we create and the stories we tell. It also defines the way we adapt and accelerate through dynamic conditions. Over this past year, no matter what we have faced, our teammates have continued to come together and deliver. I could not be more proud of their efforts. And as we turn toward NIKE’s next 50 years, I have every confidence in the future this team will create. To every member of our NIKE Jordan and Converse team around the world, thank you for all that you do and happy holidays.
With that, let’s open up the call for questions.
Question-and-Answer Session
Operator
[Operator Instructions] With that, we move to our first question this afternoon from Jim Duffy at Stifel.
Jim Duffy
I’m hoping you can help with more insights on the composition of growth in North America and where you stand with clearance efforts. I believe, Matt, you said ASP was up in all geographies. Is that true for North America as well? And then looking at the split between footwear and apparel growth: footwear, very strong acceleration; apparel, more modest despite what I would have expected clearance efforts. Can you just speak to where you stand with respect to moving to those apparel balances?
John Donahoe
Sure, Jim. We saw strong growth in the North America marketplace, up 31%. And really, as you noted, it was really strong across channels, NIKE Direct and our wholesale partners as well as across gender. Our Jordan brand delivered incredibly strong growth in the quarter as well as our footwear business. Yes, our ASPs overall for the geography were up. That was definitely benefited by strong performance in our footwear business. I mentioned our strong demand that we saw over the holiday season. And in particular, the consumer moments right at the end of the quarter. But throughout the entire quarter, we continue to see strong levels of full price realization in footwear, which continue to give us confidence in our most important product franchises, the stories that we continue to tell to refresh and make them relevant as well as the new products that we continue to bring to market on a seasonal basis.
Specifically to your question about inventory and our actions there in North America, I referenced that we saw our units down versus Q1 levels, low double digits. And our focus in the quarter was really around our apparel liquidation as well as managing apparel closeouts. And both those dimensions were down mid-teens from a unit perspective versus the prior quarter. We continue to see strong demand from our value partners on the wholesale side for our out-of-season apparel. And we continue to be very confident in our ability to continue that liquidation through the balance of this fiscal year.
Operator
We take our next question now from Bob Drbul at Guggenheim Securities.
Bob Drbul
I guess just on the inventory, Matt, is there a number, as you think through the next few quarters, could you give us an idea of where you think you’ll land in terms of the inventory levels or when you might sort of have a more normalized number either in North America or overall?
Matthew Friend
Sure, Bob. Well, as I mentioned, we are really pleased with the progress that we delivered this quarter and where we ended Q2 is in line with the plans that we set 90 days ago. I guess the first thing I’d say is our prior year comparisons on inventory are really distorting the progress that we made this quarter because a year ago, we were undergoing 15 weeks of lost production capacity from our factories being closed in Vietnam. And so, it depressed the base quite significantly. When we look at the progress that we made this quarter where we needed to focus most, we feel really good about the momentum that we have there. And when we look at the brand momentum that we had into the holiday season and into the holiday season and where our partners are at, we continue to be confident in the momentum that we’re building there, especially in the pockets of inventory that were elevated as a result of what transpired last quarter.
I’ll tell you two other things. As we look at transit times continuing to improve, one of the things that gives us greater confidence is a more predictable flow of supply on normal lead times. If you recall what we’ve been navigating over the past two years, it’s been pretty significant and volatile, and it continues to increase our confidence levels. But we’re focused on prioritizing healthy pull markets going into fiscal year ’24. And so we expect the spread of inventory growth to revenue growth to continue to narrow over the second half. We already showed strong improvement this quarter, but we expect that spread to continue to narrow in the second half, and that will be driven based on strong demand and also the buy tightening that we did for the second half last quarter.
Operator
We’ll go next now to Matthew Boss at JPMorgan.
Matthew Boss
Thanks, and congrats on a nice quarter. So maybe for John, two strict quarters of double-digit accelerating constant currency revenue growth. I guess, can you speak to the level of brand heat for NIKE that you’re seeing in the marketplace today? Maybe elaborate, Matt, I think you cited market share gains that you’re seeing in North America. And then just what’s your confidence in sustaining this kind of momentum as we think about your product pipeline moving forward?
John Donahoe
Yes. Sure, Matt. The — one of the refrains we’ve been using repeatedly, frankly, for the last 2.5 years is in times of turbulence, strong brands can get stronger, and that is our ultimate — that’s our ultimate goal, which is whatever challenges or opportunities get faced by everyone, we want to make sure that we capitalize better than others and get stronger and gain share. And that’s what you’re seeing through the last couple of quarters, and we believe continuing in the next several quarters. And frankly, the fundamentals are simply leveraging our competitive advantages. It’s that sort of unique NIKE combination of great product, product innovation, like the Mercurial or combined with great roster of athletes and teams with great storytelling that you really bring to life in moments like the Euro chance for women’s last summer and Men’s World Cup this year, combined with distribution where we’re getting consumers what we want, when they want, how they want it. And so it’s that combination that certainly — and as we come out of more and more COVID, we’re being able to pull together time and time again, the LeBron 20, another great example, great product, great storytelling. I hope everyone enjoyed those commercials with a great athlete, and that sold through throughout the globe very, very quickly.
And if there’s one dimension that I would say is kind of a fourth source of competitive advantage from our historical ones, it’s this digital advantage. And it’s — you see we grew digital 34% in an e-commerce — global e-commerce market that most people would say is low single digits. And that is where having the direct connection with consumers, having the best apps in the industry allows us to leverage the full funnel of membership base. And we believe that’s going to be an important fourth source of competitive advantage throughout the globe, and that will continue for quarters and years to come. So we’re staying focused on the fundamentals to be honest. And with the strong mantras let’s make sure we get stronger and create greater competitive separation regardless of what the environment throws us.
Matthew Friend
Yes. And I just would say on the comment about market share and confidence, really, you saw the balanced growth we delivered this quarter across channels. And as John mentioned, it really does start with digital with that 34% growth. But I wouldn’t want you to miss the importance of the funnel and the way that we’re converting active members to buying members and increasing member buying frequency because our growth in actually over-indexed our overall digital growth, really referencing that, that strength of the consumer coming in.
From a wholesale standpoint, the momentum that we’re seeing is strong retail sales from our wholesale partners to consumers. But you’ll recall that we’ve been starving the wholesale channel for six to eight quarters because of supply constraints. And so as we had supply constraints, we were prioritizing adequate inventory levels within NIKE Direct. And so we’re seeing strong demand as we go back into our wholesale partners with available supply. That’s enabling us to increase our open to buy in that channel. And as inventory supply becomes available on a greater basis than it was, we continue to see our partners pulling on the available inventory. So we’re competing in that channel. There it’s an important channel for us to lean in. And really for the first time in six quarters or so, we can finally supply the channel against the level of demand that we believe is there.
Operator
We take our next question now from Kate McShane of Goldman Sachs.
Brooke Roach
This is Brooke Roach filling in for Kate. John, I wanted to ask you a little bit about what you think the next phase of the membership journey for NIKE would look like following the success that’s achieved with that program to date? And then perhaps in the near term, how much of the strength of NIKE Digital that you’re seeing today is due to underlying full price selling? And how much of that may be driven by increased depth of promotions, driving the consumer to convert at a higher rate?
John Donahoe
Well, on membership, the way we think about membership is along the full funnel. And so the first thing I’ll say about that I think is a really important dimension of membership is membership is no longer just something that happens in NIKE channels. Having connected membership with our strategic wholesale partners now allows the consumer to have a member experience regardless of where they shop and allows our wholesale partners to have the same advantages that we have by knowing who the consumer is, what they’ve bought and being able to serve them in a more personalized way. And so I would say we’re still in the relative early innings of what we believe we can do on the membership on the membership front. We have 160 million active members. We’re working on engaging them more frequently, whether it’s through NIKE Training Club, NIKE Run Club, the SNKRS App where it’s more than just what they buy, but it’s their engagement. We think there’s a lot of content that we can be bringing to those members and you’re going to see some, I think, interesting announcements in the coming weeks about partnerships and things we’re doing to drive engagement across NIKE members. And then down to the bottom of the funnel, it’s making sure we’re getting them as I say repeatedly what they want, when they want it, how they want it, knowing what products they want, making sure they have the best possible experiences making sure that repeat buying is made easy and convenient. I would say the supply chain dimensions and what we’ve been doing with our membership is just phenomenal, having gone from 10% digital to 27% delivering fast delivery times, fewer reduced and split shipments. And so it’s really kind of a holistic approach, and we’re going to just keep leveraging that and keep building upon that. As I said, I think we’re in the roll days.
And then our digital growth, I think, is a function of having the best apps in the industry or on the home screen of people’s mobile apps, which is that scarce and valuable real estate. And we have a really clean experience across our apps and digitally, including NIKE.com. So there’s — we have good full price realization, and when need to move things, we move it through discounting. And so it’s obviously very fair product category and varies by time. But the quality of the business through NIKE Digital is among the highest quality that we have across any channel.
Matthew Friend
Yes. When you compare this quarter to last year, our inventory supply was so lean that last year, we saw extraordinary levels full price realization through our digital channel and the lowest levels of discounts that we’ve ever experienced in running that channel. So we expected that to normalize in this fiscal year. And with where inventory is broadly across the marketplace, the environment is definitely more promotional. But as John mentioned, when we look at our most important product franchises, we continue to see strong full price realization in our own channels and in wholesale. And I’d say that the other thing that we focused on this quarter was leveraging our investment in markdown to drive new member acquisition and to increase loyalty from our existing members, and we were able to accomplish that this quarter.
Operator
We take our next question now from Tom Nikic at Wedbush Securities.
Tom Nikic
I wanted to ask about China. So obviously, returning to growth in a pretty challenging environment is fairly encouraging. How do we think about the path forward in China from here? I know you mentioned that inventory is much cleaner in China now. So should we think that you’re kind of back to a pull market in China? You should be able to sort of build off the momentum you’ve had this quarter. Just how do we kind of think about the path forward in China from here?
John Donahoe
Yes, Tom, well, maybe I’ll take a piece of it and then, Matt, you can comment as well because it’s such an important topic. You heard both of us talk about that given all the short medium-term challenges, we are very pleased with the results in China this quarter. And the thing that we’ve been really focused on is the consumer, the Chinese consumer and their connection to the NIKE, Jordan and Converse brands. And the 11.11 holiday was one that we focused on a lot because it’s really, in many ways, the first time in over two years that we could fully compete. We had the supply of the right product, including some of our hottest global and local product. We had a full local marketing capability going full stream, and we had our kind of entire offense. And the results of the 11.11 holiday were quite strong, both versus what our plan was and versus competition. We had mid-teens growth overall. We’ve been very focused on youth in China, the young consumer, both kids and Gen Z. You heard Matt say, our Gen Z grew 45% in demand on Tmall through 11.11. And as I said in my script, we’re #1 in traffic and brand and flagship and member acquisition. And the quality of that growth is quite strong underneath it. When you look at the Jordan brand, you look at I mentioned LeBron 20, great full price realization. So we felt very about the consumer fully back with NIKE, with Jordan, our ability to compete with both global and local competition. And we take that into the coming quarters.
Matthew Friend
Yes. And I just would comment on inventory. We set a goal two quarters ago to be clean by the end of the second quarter, and we reduced our buys and we focused on moving through the excess inventory that we had. And so we’re incredibly pleased with the results that our team has delivered through the end of this quarter. We think it puts us in a position of strength relative to the marketplace to be clean and to be ready to face whatever uncertainties are in front of us. I obviously mentioned that we had 1,500 of our stores closed in the last week of November. That was roughly 5x the number of stores that were closed on average throughout the entire quarter. And we also saw traffic impacts as the country navigates through this transition of its COVID policy. So we’ve taken a very cautious approach in our guidance to China, given the short-term uncertainties that are there. But what you should be hearing from us is a consistent trend of confidence and encouragement in the consumer connections that we’re creating that give us confidence in the long term.
Operator
We take our next question now from Adrienne Yih of Barclays.
Matthew Friend
Good afternoon and congratulations, really a nice amazing quarter. My question is on Greater China. Obviously, this is the first quarter we’re now starting to see that constant currency growth. So very happy to see that inflection. What have you seen sort of after the quarter as things have opened up even more sort of in the December timeframe? And does it give you any — do you have any more kind of solid thoughts on sort of what the growth algorithm could look like, maybe 2023 and beyond or it’s still very much too early? Last question is, when does that Shenzhen tech center — I believe is it open now and when is it starting to put forth that China-specific product?
John Donahoe
Sure, Adrienne. On your first question, I think I answered it in the last question. But as it relates to our performance this quarter and how we’re planning for the second half of this year. We’ve obviously been measuring the China marketplace very carefully given the COVID-related disruptions that we’ve been experiencing. We’ve sort of gone from one policy in terms of the way that the marketplace is being managed and to control the spread of the virus to this new approach. And I referenced the door closures that we saw at the end of the quarter. As it relates to our guidance and our expectations, I guess what I can say is that we’re taking a very careful approach. We have a lot of empathy for the consumers in terms of what they’re going through in that environment. And we’re watching traffic closely. But having inventory cleaned at the end of the second quarter really gives us a position of strength to deal with whatever uncertainties that are in front of us.
As far as the longer term goes, it’s a little bit too early to tell, except we continue to think about the encouraging signs that we’re seeing from a consumer perspective. And as John mentioned, 11.11 was really one of the first moments in several years that we felt like we were able to align the complete offense up in order to be able to engage across products — product engines, gender and brands. And we saw very strong consumer response. And so when we look at the underlying macro drivers long term of the consumer interest in sport health in Greater China, we continue to view it as a growth driver for our business long term.
Operator
We go next now to Abbie Zvejnieks at Piper Sandler.
Abbie Zvejnieks
So looking at the strength in wholesale, I know you said there was better inventory availability to ship to those wholesale channels. But can you just talk about how you’re viewing the wholesale channel considering your direct strategy? And with that growth, did you enter or reenter any new doors? Or was this growth mainly within those current partners you’ve already talked about?
John Donahoe
Yes. Abbie, the strategy remains very much the same. And as I mentioned repeatedly, it’s consumer driven. It is consumers in this day and age want to get what they want, when they want, how they want it and they want a consistent and seamless experience from us. The same consumer shop online and offline, the same consumer shop mono-brand and multi-brand through different occasions. And so our whole strategy is to offer them that choice in a seamless and premium way. And then wholesale plays a very important part of that, right? It provides a very strong footprint, both physical footprint as well as digital. And we mentioned last quarter, we had our wholesale partners on campus in September for the first time in three years and exposed them to our product innovation pipeline and just talked about how working together, we can really serve that consumer through connected membership. And those conversations have just gone great. For instance, this quarter, we spent a lot of time with Mary Dillon and her team at Foot Locker talking about how the next phase of growth for us can jointly be great around real opportunities of basketball and sneaker culture and kids. And so there’s a lot of excitement, I would say, with our wholesale partners and what we can accomplish together and particularly through a connected membership environment, which allows us to serve our mutual consumers in a better way.
Matthew Friend
Yes. And I would just say that from a revenue growth perspective, we think this quarter was clearly a peak in terms of year-over-year revenue growth in the channel. And that’s primarily driven by timing implications. There’s the prior year comparison because we were low on available inventory for the wholesale channel, which depressed our growth in the prior year. And secondly, because we’re seeing current season product becoming available earlier, we saw a stronger pull of shipments from Q3 into Q2 into our revenue growth this quarter. And I think that’s indicative of the demand that we’re seeing and the strong sell-through that we’re seeing through to the consumer. So we continue to view this channel as being a channel that will drive growth. But for the balance of this year, the comparisons are going to be difficult to understand when compared to the prior year due to the supply constraints we had in the prior year.
Operator
We go next now to John Kernan of Cowen.
John Kernan
Excellent. Congrats on a nice quarter and the acceleration. Just, Matt, as we look at the constant currency revenue guidance implied for the back half of the year, it does assume a bit of a deceleration. Just talk about some of the assumptions regarding the macro? And is there a level of conservatism as you look at the back half of the year.
Matthew Friend
Sure, John. Well, first, I’d say we raised our guidance to low teens on a currency-neutral basis, really reflecting the accelerating brand momentum that we saw in August carrying through back-to-school into September and then accelerating through the holiday season and even the first couple of weeks of December. And so we do have confidence as we’re looking in the near term that the consumer continues to be uniquely interested in NIKE, Jordan and Converse, and it’s fueling our growth. What I said last quarter is still true, though, which is that we were concerned about the macro uncertainty and the indicators that we’re seeing more broadly for the consumer. And while over the last 90 days, we’ve seen strength. Those macro concerns have not abated. They’re still there for the consumer. And so we continue to take a cautious approach to the second half. We buy our inventory, as you know, on six-month lead times. And so we took some decisions in light of the inventory — our inventory position at the end of Q1 to reduce our buys for the second half of the year. And we focus those reductions in places where we had excess inventory, but we preserve the strength of our product franchises and the new innovation that John referenced earlier in the call that’s going to be coming to market in the second half and in the beginning of ’23.
So we continue to take a cautious approach as we look at it. And to the extent that consumer demand continues to be strong, with a supply chain that’s providing product in a more predictable manner, in a more timely manner, if we ended up overcorrecting on our buys, then we will chase demand as we exit this year and enter into fiscal year ’24.
Operator
And ladies and gentlemen, we have time for one further question this afternoon, and we’ll take that from Michael Binetti at Credit Suisse.
Michael Binetti
Congrats on a great quarter. I know it’s a lot of heavy lifting. It may be a simple question, but how do you feel on North America inventory in the channel? I know you moved the mountain, but you have a big wholesale business is hard for us to track inventory once it leaves your books. Are we past the peak promotions in the U.S.? Is this the highest level of promotions in your view? It would seem so based on some of the inventory comments you gave on the U.S., I just wanted to check that. And then I guess as you start to come out of some of the recent volatility, maybe you can help us connect back to your longer-term targets, in particular, the path to the high teens EBIT margins and the major input to getting there, the D2C versus wholesale transition since we don’t get many numbers reported on the margins between those two channels. How would you tell us to think about building our understanding into how you get there from here is that seems like the next part of the NIKE story?
Matthew Friend
Sure, Michael. Well, as it relates to North America and the marketplace, we’re seeing the momentum from a consumer perspective, building across both channels over this holiday season. So yes, promotional activity is higher than it was in the prior year. But we do see strong full price sales in footwear and in our seasonal inventory, and we see more promotional activity in areas that are — where inventory has built and/or there’s just broader inventory availability in the marketplace. I think our focus continues to be in this environment on prioritizing our brand getting to a healthy inventory position by the end of this fiscal year with why we’ve taken more aggressive action. But I think we’ve been pleased at seeing the year-over-year ASP growth, not just in North America but across all our geographies and high levels of full price realization in the areas where our consumers are most interested, and it’s hard to get access to the products that they desire, which means that from a brand health perspective, even amidst the promotion, the consumer continues to choose NIKE.
As it relates to your question about the long-term margins, I guess the way that I think about it is we have structural drivers of profitability, and we have transitory impacts that we’ve been dealing with since fiscal ’21. At this point in time, the transitory impacts roughly equate to about 350 basis points of gross margin pressure, which directly drops to the EBIT margin. And those specifically relate to two successive years of elevated transit and freight costs; and then secondarily, the cost to liquidate some of the excess inventory in North America. And we do expect those to be transient or transitory. We should expect to start to see some recovery in fiscal year ’24. We will give more detailed guidance on that in our normal course. But those, we do believe are recoverable.
From a structural side, we have the same structural drivers that we’ve always had from a profitability perspective, and we continue to be focused on them. It starts with price value of our products and how we create value for consumers and the products that we make. You saw that we increased prices by mid-single digits this quarter, and we continue to see that so long as the product is valued by the consumer, we’ve been able to stick those price increases in order to help offset growing input costs, there’s cost initiatives in our FOBs that we’re focused on. We have the shift towards NIKE Direct. This quarter, that didn’t drive any benefit because we saw strong wholesale growth, but we do expect to see a benefit from a structural perspective as we continue to drive accelerated growth in NIKE Direct through our stores and through digital.
We continue to focus on supply chain efficiency opportunities and then continuing to drive higher full price realization across the marketplace through better capabilities in demand and supply planning. So those structural drivers we continue to believe are going to be accelerants for us. But given the size of the transitory impacts that we’ve dealt with over the past two years, it’s really important that we drive focus and attention on recovery of some of those elements. And trust me, our teams are focused on it, and we believe those will be value drivers for us in the near term.
Paul Trussell
All right. Thank you, Michael, for the question and everyone who was able to join in and participate in this call. We look forward to speaking with you next quarter. Happy holidays.
John Donahoe
Happy holidays, everyone.
Operator
Thank you, gentlemen. Again, that will conclude NIKE Inc.’s fiscal 2023 Second Quarter Conference Call. We’d like to thank you all so much for joining us and wish you all a great evening. Goodbye.
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