In Australia, BetMakers will extend its Fixed Odds and Price Manager system services to cover all Ladbrokes Australia brands of Ladbrokes, Neds, Betstar and bookmaker.com.au and has also agreed to integrate the BetMakers live streaming racing channel with each brand’s digital platforms.
In the UK, BetMakers will integrate its global racing technology products, starting with a custom-built trading platform, on to GVC Holdings PLC’s brands Ladbrokes and Coral, with integration to start immediately and the first product expected to be live during Q4 of CY19.
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