V.F. Corporation (NYSE:VFC) Q2 2023 Earnings Conference Call October 26, 2022 4:30 PM ET
Company Participants
Allegra Perry – Vice President, Investor Relations
Steve Rendle – Chairman, President and Chief Executive Officer
Matt Puckett – Executive Vice President and Chief Financial Officer
Conference Call Participants
Michael Binetti – Credit Suisse
Omar Saad – Evercore Partners
Jonathan Komp – Robert W. Baird
Laurent Vasilescu – BNB Paribas
Matthew Boss – JPMorgan
Operator
Greetings and welcome to the V.F. Corporation Second Quarter Fiscal 2023 Earnings Conference Call. At this time all participants are in a listen-only mode. [Operator Instructions] As a reminder, this conference is being recorded.
It is now my pleasure to introduce your host Allegra Perry, VP of Investor Relations. Thank you. You may begin.
Allegra Perry
Good morning and welcome to VF Corporation’s second quarter fiscal 2023 conference call. Participants on today’s call will make forward-looking statements. These statements are based on current expectations and are subject to uncertainties that could cause actual results to differ materially. These uncertainties are detailed in documents filed regularly with the SEC. Unless otherwise noted, amounts referred to on today’s call will be on an adjusted constant dollar basis, which we have defined in the press release that was issued this afternoon and which we use as lead numbers in our discussion, because we believe they more accurately represent the true operational performance and underlying results of our business.
You may also hear us refer to reported amounts, which are in accordance with US GAAP. Reconciliations of GAAP measures to adjusted amounts can be found in the supplemental financial tables included in the press release, which identify and quantify all excluded items and provide management’s view of why this information is useful to investors. Unless otherwise noted, results presented on today’s call are based on continuing operations.
Joining me on the call will be VF’s Chairman, President and Chief Executive Officer, Steve Rendle; EVP and Chief Financial Officer, Matt Puckett. Following our prepared remarks, we’ll open the call for questions.
I’ll now hand over to Steve.
Steve Rendle
Good afternoon, everyone, and thank you for joining our second quarter fiscal 2023 earnings call. I’ll provide an operational update for the quarter and for the year-to-date, and Matt will provide a review of our financial performance. I’d like to first start with a few words on the macroeconomic environment, which even since we met for our Investor Day exactly a month ago, continues to dynamically evolve.
While consumer health remains relatively intact across most of our markets, we continue to see global trends result in more choiceful and cautious spending behavior. In North America, we saw a mixed back-to-school result across product categories and today are seeing variable traffic patterns across channels and an elevating promotional environment in most markets.
The situation in China continues to improve, although rolling lockdowns have slowed this progress. Despite continued softness in China, we’re seeing pockets of growth in this market led by the North Face, as the brand’s global leadership role in the important outdoor TAM continues to influence this relatively underpenetrated market. Outside of China, we’re seeing further improvement across rest of Asia, led by Japan and Korea, which remain highly influential on Greater China. And we had another quarter of strong growth across our portfolio of brands in Europe, despite a backdrop of deteriorating consumer confidence.
Despite this mixed macroeconomic picture, our portfolio of brands continues to deliver a broad-based performance, as consumers continue to prioritize their active lifestyles and lean on our brands to fulfill those needs, and the investments we’re driving into our key strategic growth capabilities and platforms continue to support the growth of our brands.
For the quarter, our revenue grew by 2% and our adjusted operating income was approximately $380 million. We returned $194 million in cash to shareholders, bringing the year-to-date total to nearly $390 million.
As you heard at our recent Investor Day, we are committed to building on those things that have always made us uniquely VF and to growing our highly intentional portfolio of brands.
So to start with Vans, our actions to accelerate momentum at the brand are still early. And as anticipated, sales in the second quarter were lower, primarily as a result of a disappointing back-to-school season in the Americas. Q2 sales were down 8% bringing year-to-date revenue to minus 6% and minus 1%, excluding China.
As mentioned at Investor Day, we have a deep and broad bench of strong talent at VF, and are now strategically deploying this into the Vans business. We recently made two important appointments adding a new position of Chief Product and Merchandising Officer and bringing a key leader from North Face to head up digital.
In terms of Vans product, innovation in the progression footwear line, which today represents 25% of brand sales, continues to drive an uptick in demand with the new UltraRange EXO, MTE Hi showing strong initial sell-through. As you heard from Kevin Bailey at the Investor Day, it will take some time for the product facing initiatives to be introduced. And when they come, we are confident that they will have a positive impact on the brand’s results.
Traffic to our stores and digital platforms continue to be below historic levels. While the industry-leading conversion in-store remains in line with our historic levels, and our test and learn in-store merchandising sprints are showing early indications of improvement in both stores and online.
Our focus in the second half is to prioritize initiatives that drive traffic into our direct channels where we have the opportunity to benefit from our strong conversion rates. I remain confident that we have the right people and the right strategy, and we’ll execute to deliver results at Vans.
Now to the North Face, which continues to deliver strong and broad-based performance and prove its undisputed leadership in the outdoor category, with revenue up 14% versus last year, reflecting double-digit growth across all regions and channels and leading to our biggest second quarter ever for the brand, bringing the year-to-date growth to 21%.
As you heard from Nicole Otto at the Investor Day, product innovation remains at the forefront of the brand’s continued momentum. With a good start to the season in outerwear, which showed strength in soft shelves, fleece and lightweight insulated jackets as consumers prepare for the coming fall/winter conditions.
In addition to the good performance of outerwear, the continued focus on 365-day apparel in the Americas led to a double-digit growth in D2C for this region. Bags and luggage saw global success with recovering summer travel in a strong back-to-school season, driving energy for the brand.
And finally, the North Face and Gucci Chapter 3 Collab launched and drove meaningful brand heat. The brand continues to push boundaries with its technical innovation and was recently recognized by outside’s 2023 winter gear guide, which featured eight. That’s right. I said eight products from the North Face as season must haves.
In addition, I’m extremely proud that the North Face North Face Vective Fastpack insulated FUTURELIGHT Boot received the Editor’s Choice Award and a feature length review alongside its inclusion in the best winter hiking boots of 2023. I encourage you to check this out.
The North Face continues to deploy innovative tactics in order to deepen its understanding and connection with consumers and to enhance engagement. XPLR Pass membership added more than 800,000 new members in Q2 and surpassing 15 million members in total. Overall, the brand has strong and balanced momentum and is well positioned to continue to generate long-term sustainable growth.
On to Timberland. Q2 sales growth was up 3% versus last year, impacted slightly by shipment timing. Sales for the first half were up 7% versus last year, running slightly ahead of its long-term plans as the brand continues to perform well.
You heard recently from Global Brand President, Susie Mulder, about Timberland’s sharpened focus, and it’s paying off. Our new integrated brand and product campaign, Built for the Bold, taps into our cultural relevance and work in outdoor heritage with progressive products like the GreenStride Turbo Hiker, the number one new fall 2022 style across all regions and channels, and the new Trailquest hiker driving growth during launch week.
As part of our marketplace strategy, the campaign launched in New York City and London, driving sales, traffic and strong growth across digital platforms. Overall, the campaign has topped an impressive 1 billion impressions. We continue to see momentum in EMEA, with growth over 50% in our community membership month-over-month, and with the business being up nearly 20% in the quarter.
We also continue to drive brand heat and attract new consumers with collaborations like Veneda Carter with more than 70% of purchasers in the EMEA being new to the brand. And finally, our Pro business returned to growth this quarter, fueled by strong performance in brick-and-mortar and a new campaign focused on bringing new consumers into the skilled trades. And all, a solid quarter for Timberland with momentum as we head into Q3.
Finally, to round out the big 4, Dickies. Global revenue was down 15% in Q2, and 14% in the half. In the quarter, we saw strong growth in EMEA, driven by work lifestyle as the brand continues to gain traction in this region. These results were outweighed by further impacts in the Americas relating to our largest wholesale customer, which continues to tightly manage inventory levels. This performance impacted global results by about 10% in the quarter.
Outside the value consumer, the brand is healthy, as you recently heard from new Global Brand President, Lance Meller, at our Investor Day. The icons business was up mid-single digits in the Americas, with women’s being a significant contributor. While overall Asia Pac continues to feel the impacts from COVID-related disruption, we continue to make progress in key markets beyond Greater China, experiencing significant growth with partners in Japan, and successful expansion in South Korea.
On the marketing front, the maiden Dickies campaign, celebrating the brand’s 100-year anniversary continues to support brand awareness with a meaningful growth in impressions driving organic pickup on prominent social media platforms. Dickies continues to expand its appeal with new consumers in all regions, while maintaining strong brand momentum giving us confidence in our long-range plans for the brand.
Turning to the rest of the portfolio in Q2. I’ll start with Supreme, where the brand grew revenue by 7%. The fall/winter season has had a good opening. We’ve dropped the new Yoji-Yamamoda collection as well as the Nike ACG release and launched the Andre 3000 Poster campaign.
Stores continue to see strong foot traffic in all regions, with Japan showing particularly good trends leading into the reopening of tourism. We also renovated our Harajuku store with the opening event featuring performances by Bladee and Young Lean.
Our Outdoor emerging brands in aggregate grew by 14%, driven by continued outstanding growth at Ultra, which achieved a strong double-digit growth rate in both road running and trail running and was up mid-teens in the Americas and triple-digits in EMEA. The brand’s performance has been fueled by continued success of the loan peak as well as launches of key styles like Torin 6, Olympus 5, Outroad and the Mont Blanc BOA.
Smartwool revenue in Q2 grew by low double-digits, driven by apparel, up in the mid-20% range. We saw continued momentum in base layer and the launch of intranet mid-layer collection. Icebreaker was up mid-single-digits, led by strong brick-and-mortar performance and the launch of Shell Plus, a 100% natural outer layer, which has already won multiple innovation awards. Icebreaker launched their fourth transparency report, celebrating 95% plastic-free materials and pioneering the journey towards regenerative wall practices.
Momentum in our PACs business continued in Q2, with high-teens growth for the quarter, driven by strong back-to-school performance and continued recovery in global travel trends. Across the majority of our business, we are delivering strong revenue growth as the investments behind our strategic growth platforms are yielding positive results.
As we have highlighted before, our intentionally built portfolio of brands is generating broad-based growth, excluding Vans, which is early in its work to reset, refocus and reaccelerate, the remainder of our portfolio grew revenue by 11% in the first half, with outdoor emerging brands continuing to gain scale and our PACs business recovering nicely and seeing an acceleration of growth to plus 25% across the same period. Regionally, our EMEA business continues to deliver consistently strong results, outperforming the broader European marketplace.
Our first half revenue was up 16%, highlighting the strength of our portfolio, the relevance of our brands across all markets and the important strength of our international platforms. The North Face business continues to power forward, including and importantly, the North Face grew first half revenue by nearly 30% in Greater China, where most brands inside VF and across the broader market have been impacted by ongoing disruption.
And the Dickies brand is continuing to gain momentum across the Work Lifestyle segment, where sales excluding China, were up about 20% in the first half. We are continuing to actively manage the near-term challenges presented by our largest brand, Vans, the ongoing COVID-related disruption in China and the broader macroeconomic and geopolitical challenges, which have created an unprecedented level of uncertainty, which all businesses and consumers are navigating.
I remain confident in our ability to deliver on our overall revenue targets as we prepare to maximize our potential when the macroeconomic environment improves, leveraging VF’s powerful brands, unique business model and critical strategic growth platforms.
In summary, our performance in Q2 reflects a balanced delivery of results and speaks to our resiliency as we adapt to an increasingly variable and softer consumer backdrop. Our purpose-built portfolio of iconic deeply loved brands continues to benefit from strong tailwinds in the outdoor, workwear, streetwear and active spaces. We continue to invest behind digital and innovation, with our brands generating a regular cadence of new product initiatives driving an increasingly closer connection to our consumers. The quality of our performance is a testament to our deep bench of strong talent and the incredible teams whose enthusiasm, hard work and commitment continue to enable us to deliver results. I remain incredibly impressed and grateful for their ongoing contributions.
I will now hand over to Matt to take you through our financial performance. Matt?
Matt Puckett
Thanks, Steve, and good afternoon, everyone. As Steve mentioned, we delivered a balanced set of results in Q2 as we adapt to a more variable and softening consumer environment. Revenue was up 2% in constant dollar terms and up 4% excluding China. For half one, revenue was plus 4% and plus 7%, excluding China. After accounting for a negative FX translational impact of approximately $195 million, nearly double the level seen in Q1, sales were down by 4% on a reported basis in the quarter.
Globally, both our wholesale and direct-to-consumer businesses generated low single-digit growth in Q2 and DTC returned to growth at the VF level despite a lower performance than anticipated from Vans North America. Our adjusted EPS was $0.73, down 34% or down 27% on a constant dollar basis. About one-third of this reduction versus last year relates to non-operating impacts.
Before I unpack the P&L in more detail, I’ll give you an update on the operating environment across our primary geographies. Our rolling lockdowns continued to disrupt operations in China during Q2, and we are otherwise open for business from a COVID standpoint across the value chain.
Revenue in the Americas was down 3%, and but up 3%, excluding Vans. Against the difficult macro backdrop characterized by softer traffic and components of our D2C network, higher inventory levels across the marketplace and an increasingly promotional environment. Our outdoor businesses continue to perform strongly, led by the North Face, growing low double digits in the quarter and continuing to generate strong sell-out across channels.
Vans performance in the region was down 11%, impacted by lower back-to-school sales, an increasingly cautious approach by our wholesale partners, leading to higher cancellations and lower traffic affecting our direct channels.
Finally, Dickies down 17% was impacted by further inventory adjustments made by our largest third-party retailer. Across the rest of the business, the brand was down low single digits overall, despite similar inventory pressures and other more value and consumer work accounts. This was helped by double-digit growth in work-inspired products.
Our business in EMEA remained strong despite a further deterioration in consumer confidence and the corresponding impact to traffic levels. Revenue in the region was up 12% in the quarter and by 16% in the year-to-date, driven by broad-based growth across all brands, with all brands growing and 10 brands growing double digits in the quarter.
Both DTC and wholesale are up double digits, again, signaling the broad-based strength our brands are enjoying in the region. Within wholesale, the third-party digital business was softer, reflecting a more conservative approach to inventory as well as some cancellations amidst lower traffic.
By market, four of the five largest markets generated strong double-digit growth. France, Italy, Spain and Germany. As anticipated, APAC progressively improved and return to growth with revenue plus 2% in Q2, in line with our plans. A testament to the strength of our brands and to the efforts of our teams to respond with agility to ongoing market headwinds, particularly in China. The performance in Greater China improved to down 10% in the quarter, in contrast to down 30% in Q1, but continues to be impacted by widespread rolling COVID lockdowns and restrictions as well as lower consumer spending. This result was largely in line with our expectations for the half. The rest of Asia improved further, growing 30% during the quarter.
The Outdoor segment continues to experience favorable tailwinds, and the North Face delivered yet another quarter of strong double-digit growth across the region, highlighted by revenue growth of nearly 30% in the first half in Greater China.
Now moving on to gross margin, where we were again adversely impacted by a number of factors in the quarter. Our adjusted gross margin was down by 240 basis points. As anticipated and after two negative quarters, the mix impact was flat in the quarter. Rate was down 220 basis points, primarily reflecting higher discounts, increased promotional activity and elevated inventory levels. Higher product costs have been offset by planned price increases.
Turning to an update of the supply chain environment. Our supply chain is one of our key strategic platforms and a competitive advantage for VF. As you heard from Cameron Bailey, at our recent Investor Day, we continue to act with agility and speed, leveraging our scale and diversification to mitigate ongoing headwinds and disruption.
Our sourcing and production base remains open and is operating with greater diversification, stemming from a concerted effort to move production closer to consumption where it makes sense. We are still filling the effects from the eight weeks of large-scale lockdowns in China during Q1, as the impacts work through the system.
And while much more stable, we continue to deal with ongoing micro lockdowns and the impact to operations in China during Q2. That said, our diversification, scale and agility were enabling us to adjust as needed to minimize disruption.
From a logistics standpoint, we are seeing a further improvement in transit times across the water and dwell times import, which are contributing to improving overall predictability and reliability. Although, it’s worth noting that variability continues to remain somewhat elevated as compared to the pre-pandemic environment.
Overall, we’ve begun to reduce lead times from both a production and logistics perspective, although the total cycle time is still higher than historical levels. We anticipate closer to normal lead times as we move into fall 2023.
On the cost side, both ocean and air spot rates reduced further during the quarter but remained substantially higher than historic levels. Finally, our port and route diversification strategy in North America remained in place as we continue to follow the ongoing West Coast labor negotiations. This allows us to more consistently and better serve the consumer, but adds cost in the short term.
In summary, while the situation continues to improve gradually, the supply chain overall remains disrupted relative to the pre-pandemic norm. So let me spend a couple of minutes on inventory, which, of course, is the hot topic at the moment.
As we mentioned on our last earnings call, during Q1, we implemented a supply chain financing program with the majority of our finished goods suppliers. This results in us taking ownership of inventory at the point of shipment rather than at the destination point, meaning we own the inventory for an additional month or so. There’s no impact on cash flow, since the point at which payment is due to the supplier hasn’t changed. The increase in inventory is offset by an increase in accounts payable as evidenced by our Q2 results, where payables were up 91% in the quarter.
As part of the program and as of September 1, VF has increased payment terms with the majority of its finished goods suppliers. This change will begin to benefit VF’s overall cash flow later in half two, and this impact has been contemplated in our operating cash flow outlook.
Inventory levels are up 88% versus last year, including an increase of about $510 million in in-transit inventories relating to the supply chain financing program. Excluding this factor, inventories are up 58% versus last year.
On an organic basis, excluding in-transit versus Q2 of fiscal 2020, which is a pre-pandemic comparison, gross inventories are up about 35%. Roughly 75% of the increase versus last year was to rightsize the inventory levels from their unusually low levels and to support this year’s growth plans. The balance of the increase largely represents higher-than-planned levels of inventory at Vans and Dickies, primarily in core products.
Actions are underway to mitigate this and ensure we are well positioned at our fiscal year-end and importantly, as we manage the overall health and levels of inventory towards spring and summer of 2023. These include adjustments to forward purchases where possible, controlled sell-down of excess and distressed inventory and in some cases, where the stock is largely replenishment plans to carry a higher level of inventory in the near term, such as in the case of core Dickies Workwear product.
Now to wrap up the P&L. Our adjusted operating margin was down by 440 basis points, reflecting lower gross margins as well as ongoing targeted investments, which we continue to make to advance our key strategic priorities and support our brand’s growth opportunities. SG&A was up 7% on a constant dollar basis in the quarter, still above but more in line with our full year revenue growth outlook of 5% to 6%.
Operating expense deleveraged in the quarter, the result of three key factors: First, we continue to invest behind our key strategic priorities. Those investments were up by 9% in the quarter, primarily reflecting initiatives in the digital and technology space and continued investment in demand and product creation in the brands; second, our revenue growth of plus 2% in the quarter is projected to be our lowest quarterly growth of the fiscal year; and finally, lower profit margins in our highly profitable Vans direct-to-consumer business, reflecting the brand’s recent performance. We are continuing to maintain strict cost management against all controllable spend.
Moving on to our outlook for the rest of fiscal 2023. We are confirming our full year revenue outlook of plus 5% to 6% constant dollar growth and now expect about 6.5 points of impact from foreign currency translation on reported revenues. And considering the velocity with which the macro environment and the marketplace has evolved, even since we last updated you just a month ago, we’re taking a more cautious approach in planning profitability for the balance of our fiscal year.
That said, we are proactively taking near-term actions to drive higher revenue and profit in our half two amidst the difficult and highly promotional environment. Specifically, we are leveraging our portfolio strength and sharing learnings across the organization in order to first, increase consumer traffic, engagement and conversion in our direct channels, leveraging better performing tactics across our company and deploying these to other areas.
Second, we’ll drive the profitable sale of excess inventory utilizing our own channels first, followed by other important strategic partners. Third, we will work with our brands, particularly those that are performing well to position the business to set spring; 23 early in our fiscal Q4, where opportunities exist to drive incremental revenue; and finally, we will reduce all non-strategic controllable spend in the year-to-go period.
We remain committed to maximizing profitability in the back half of the year in the face of a challenging set of macro factors. Within the details of our fiscal year 2023 revenue outlook of plus 5% to 6% constant dollar growth, we are anticipating the North Face will grow by at least 12%, suggesting an implied half two growth rate of at least 7%. Our Vans guidance for the year to be down mid-single digits implies a low to mid-single-digit decline in half two, a slightly better result than in half one, where the brand declined 6%, driven by easier prior year comparison than China.
Moving on to our fiscal year 2023 adjusted gross margin outlook. Considering a more impactful promotional environment, reflecting the heightened and increasing levels of inventory across the marketplace and ongoing US dollar strengthening, we now anticipate gross margins to be down by 100 to 150 basis points versus last year. As a result of the lower gross margin and greater foreign currency impacts, we are lowering our adjusted operating margin guidance to be approximately 11%.
Our EPS range is now anticipated to be $2.40 to $2.50 relative to $3.18 last year. As we’ve mentioned previously, there are several non-operating factors that are impacting the compare to last year and these have only increased with the larger foreign currency headwinds. The total negative impact versus last year of these factors led by an FX translation impact of $0.31 is about $0.50.
Finally, a quick update on our projected cash evolution this year. Our full year guidance implies continued healthy cash generation over the course of the year with adjusted operating cash flow, excluding the one-time Timberland tax deposit expected to be at least $900 million. To give you an update on the Timberland tax deposit, the appeal was filed on October 7th, and we made the forecasted payment of $876 million in the early part of Q3, while at the same time, drawing down $800 million against the recently established term loan facility with capacity up to $1 billion. We’ve approved a further increase in the dividend to $0.51 a share as part of our ongoing commitment to return cash to shareholders.
Finally, our balance sheet remains sound with liquidity expected to exceed $2.3 billion at year-end.
I’d like to conclude my prepared remarks by reiterating the confidence we have in our strategy and our commitment to delivering superior shareholder returns. We will continue to invest in our portfolio of brands and our strategic platforms in order to further strengthen our business model and position us to drive consistent, sustainable and profitable growth over the long-term.
As I said at Investor Day, we are committed to being a growth company consisting of growth brands and are well positioned to perform despite a softening consumer environment and continued elevated uncertainty. Finally, I continue to be impressed with the invaluable contributions and achievements of our teams, which make all the difference in ensuring VF is well positioned to continue to deliver against our strategy.
Thank you. We’re happy to now open the line and take your questions.
Question-and-Answer Session
Operator
Thank you. We will now conduct a question-and-answer session. [Operator Instructions] Our first question comes from Michael Binetti with Credit Suisse. Please proceed.
Michael Binetti
Hey, guys. Thanks for taking our question here. Matt, I want to dig in on some of the actions to drive revenue and profit that you spoke to. Maybe just — I know you gave us a little list there, but maybe just a little bit more on what we’ll actually see what you’re doing since you introduced the highlights there? And then as we look at Vans and we — I know you said there’s a little bit of an easier compare on China and when we look at it on a one-year basis. What — when we look on a multi-year basis, pre-COVID, it looks like the revenues for Vans will need to accelerate a little bit in the back half to get to the down mid-single from where it was in the second quarter. Is there any numericals you can give us to help us get the building blocks to what rolls off or what comes online that should help for a better trend on a multi-year basis?
Matt Puckett
Yes. Sure, Michael. And thanks for the question. It’s nice to hear your voice. First, I would say, relative to the actions, we’re not happy at all about the — what we’re seeing in terms of the profit projection and I think the approach that we took to adjusting the full year profit outlook, while revenue remains intact. We just see some headwinds on the horizon associated with kind of rising inventory levels in a promotional environment in the marketplace that’s going to be all around us. And we certainly expect that’s going to have some impact on our business. And I think we felt like it was important to plan prudently in that regard.
But despite that, we’re going to work really hard to kind of bring that profitability level back, and that really is what those actions are all about, as it relates to driving traffic and conversion in our own formats in our own stores and our own websites. One of the biggest opportunities we see is to really look across – and this is kind of the power of our platform in a sense, look across our businesses and where we see things working well tactically within digital marketing and tactics to drive digital commerce.
Where are things working well and how do we deploy those in other brands or other places where we’re not seeing the same kind of benefit or the same kind of returns on the tactics that are being deployed today. And just to be honest, probably no surprise, the North Face. We’re seeing those things work a little better and Vans is an area where we see opportunity. And so we’ve got some of our best people across the company kind of working on that. In fact, we’ve moved a couple of people permanently into the Vans business with obviously great track records in other parts of our company.
Steve may talk a little bit more about that. But we’re also using some third parties to help us really do this. So we see opportunity to be more efficient in how we’re deploying some of the tactics and some of the spend in certain parts of our business, and we’re aggressively and fast after that.
We’re going to work really hard to kind of leverage the channels at our disposal, first and foremost, our own channels to sell off some of the excess inventories that we see building. We’re in a pretty good place overall from an inventory standpoint relative to where we plan to be. We’re higher in certain areas, and I think I mentioned that in the comments on a couple of brands in particular. But as we look across all of our brands, we’re going to take opportunity to kind of peel back inventory a little bit, leveraging our own channels and doing is ultimately to drive some additional profitability.
We’re looking in a few places where we see the business performing quite well to maybe set floors a little bit early in spring 2023 and drive a little bit more revenue in our fiscal year that we would view as incremental and additional term as an example. And then lastly, as we always do, it’s kind of a broken record in some ways. But I think even more aggressively in the short term, we’re looking at all non-strategic controllable spend and are going to reduce as we move through the balance of the year with an eye towards driving higher profitability. So those are the actions – I mean, there’s a heightened sense of urgency given kind of the environment that we face. And our commitment to driving consistent, sustainable profitable growth, we take that really seriously, and we’re after it.
Steve Rendle
Michael, let me build a little bit here on the traffic and conversion piece. I think an important part here, and this really is leveraging the portfolio and the cross-functional teams and expertise that we have, not only in brands and functions. But we have assembled a cross-functional teams organized in pods working in very agile ways against four very specific areas of focus. One is around consumer acquisition. How do we acquire that consumer? How do we move that consumer in and drive traffic to our environments. When we have that consumer, how do we retain them. Third, would be how do we really enhance that consumer experience. So we have a higher likelihood of moving them through to the fourth point, which is conversion.
So very, very specific sets of actions being worked on by these cross-functional pods. And probably, the last point here is, this is something that we’re taking so seriously is that Matt and I are meeting with these teams on a weekly basis to keep track of, understand and help take any kind of roadblocks out of their waste that we can move very quickly and agile through this process.
Matt Puckett
Michael, on your question about the Vans kind of the drivers in the back half of the year, you get a couple of things. I don’t know exactly what kind of the period you’re looking at and the stack itself. Our view of that would say, if you go back four years, kind of pre-COVID and look at the CAGR, it’s pretty consistent in the first half to the second half at the total Vans level globally. So that’s one thing. I think it’s — that I would say.
As we look at our assumptions in the back half of the year relative to what we saw occur in the first half of the year, it’s really all driven by an accelerated impact and benefit from China. I will tell you, in fact, we are planning Vans North America to be a little tougher in the back half than actually what we saw occur in the first half. So we’re planning pretty cautiously there overall. And the — if you think about where we are, we’re down mid-single-digits, which we delivered it down six, I think, here in half one implies low single to – to low mid down in the back half of the year. It’s really all driven by that acceleration in Greater China, which is obviously coming against easier compares.
Michael Binetti
Thanks, guys.
Matt Puckett
Thanks, Michael.
Operator
Our next question comes from Omar Saad with Evercore Partners. Please proceed.
Omar Saad
Hi, guys. Thanks for taking my question. I had a couple of quick brand questions. is Dickies the only kind of pandemic winning business or at least that portion of Dickies the pandemic winning business kind of giving back some of those gains? And then North Face, any early reads on winter demand in places where the temps have started driving kind of any early reads on that appetite for that category as winter starts to set in some places. Thanks.
Matt Puckett
Steve, I can take the Dickies part, and if you want to take the North Face.
Steve Rendle
Sure.
Matt Puckett
Yes. Omar, for sure, Dickies is filling the impact here in the first half of the year of what’s going on in the US market and obviously, particularly with our largest retail partner, and the exposure to that value and consumer, to your point, we’ve done really well from a growth standpoint over the last couple of years with Dickies.
I wouldn’t call it giving it back that we think this is kind of short term in nature as some inventories were being rightsized. And certainly, that consumer being impacted pretty significantly by the inflationary challenges on food and fuel and those types of energy costs those types of things impacting that lower value and consumer more significantly and more quickly, quite honestly, has impacted the work component of that business in the short term.
But what we also know is that inside the business and inside even that retailer, our brand continues to perform on the floor better than the competitive set. So as that business goes away pretty quickly at times when they pull back on inventory, they can shut the brakes pretty quick. At the same time, they can hit the gas pretty quickly as well. And as we as we come out of this over time, hard to predict how that will play out. But as it does and when it does, we expect the business to kind of pick back up and accelerate.
Meanwhile, the lifestyle part of the business continues to perform incredibly well. And that’s really how we think about the long-term growth drivers of this business is getting our fair share of the work component as we — as you’d expect us to, but really driving outsized growth internationally and here in the US in the lifestyle product. So yes, a little bit difficult in the short term, it doesn’t change our confidence in where this brand is heading and really kind of the momentum that the business has.
Steve Rendle
Yes. So Omar, on the North Face, we’re — we continue to be very excited and proud of what that team has done, up 21% through the first half. and affirming that outlook of 12% for the year, which is slightly ahead of that high single, low double that we committed to just a month ago in the Investor Day.
I think what should be good from a confidence building standpoint is the growth. It’s broad-based. We’re seeing it across all regions. We’re seeing it across all channels, and we’re seeing it across all product categories. Certainly, the brand is benefiting from that outdoor TAM and the energy that has really come into that particular part of the market, but it’s also benefiting from its number one influencing position, and really driving that with strong authentic product.
We talked a lot here over the last few calls about the commitment to 365 apparel and moving beyond just outerwear, being able to focus on those every day, ready-to-wear apparel items, which giving us permission to move now more into that active component of the consumers’ life that they’re asking us to participate in. Our footwear, last year, we launched — or a couple of years ago, we launched VECTIV. And to be able to now talk about getting a major award for the VECTIV Fastpack FUTURELIGHT style is an affirmation of the quality of the team, the quality of their consumer understanding and the differentiated product that they’re putting into the marketplace, specifically here with the VECTIV.
Then you see outerwear continuing to work extremely well. Those kind of shoulder season, fleece, lightweight shelves, lightweight insulated jackets doing really well. But now as we come into cold weather yesterday, you may have seen it, the cause drop highlighted some of the heritage Nuptse, Himalayan Parka, I think the Mountain Jacket that was in there and the Denali and really, I think what you see there is leveraging historical strong styles done in a very brand right way with a partner like COS [ph], driving that halo impact that then cascades and across everything they’re doing in that snow ski category, the commitment to climb, hike, active as you look at the online presentation and the remerchandising of that homepage.
This is a brand that now has really anchored its product creation capabilities, strengthening its storytelling capabilities with the addition of our new CMO, new Chief Product and Merchandising Officer that is only going to help us to strengthen and focus that product offer. And then with Nicole’s expertise in direct-to-consumer and the online engagement, we think we’ve got a real winning formula here to continue to drive that long-term sustainable, consistent growth.
Omar Saad
Thanks for the color.
Steve Rendle
Thanks, Omar.
Operator
Our next question comes from Jonathan Komp with Robert W. Baird. Please proceed.
Jonathan Komp
Yes. Hi. Good afternoon. Thank you. I just want to ask maybe another question on Vans. I’m curious, just your latest view when you look at the geographic divergences and Europe looks like it’s holding up so much better. Curious what you currently think and make of that trend. And as you think about Vans, just when would you expect to see signs of progress? And what are you looking for in the Americas to know that you’re on the right track here?
Steve Rendle
I think the way you’re looking at it is absolutely correct. Our European business, in general, continues to show exceptional performance. And within that is certainly the Vans business. We’ve talked pretty openly, and I think Kevin did a good job unpacking this for everybody in the Investor Day. But the primary opportunity here is our North America business. And within the North America business, it’s our direct-to-consumer channel. And the emphasis we’re putting today around traffic and engagement, retention all the way through to conversion, Vans is squarely in the middle of that. We have a number of test-and-learn actions that have been taking place the last couple of weeks. Taking those learnings now and we’ll apply it to the balance of our portfolio, but really looking at what will be required to utilize these this strong component of our go-to-market set of options where we’ve got such strong conversion, how do we start pulling consumers across that lease line in to engage with us on our footwear and apparel story.
So number one is the Americas and within that, our North America D2C. China is a significant opportunity as well. We’ve been certainly impacted with the COVID environment there. But again, at the Investor Day, Kevin spoke a lot about really pushing decision-making into the regions and providing more and more latitude for local-for-local decision-makings around product, around storytelling, certainly staying within the confines or the framework of the brand strategy, but really giving more freedom and more empowerment to the regions. And you see that taking place in Europe and taking those learnings and applying that now more effectively with our Asia team, specifically in Greater China.
Jonathan Komp
Okay. That’s helpful. Maybe just one follow-up. A broader question on the margin outlook, guiding to 11% operating margin for the year now, will be the lowest you reported in some time outside of COVID, maybe the last decade or so. So just, Matt, I don’t know if there’s any way to think bigger picture about what’s temporary in the margin that’s impacting it this year versus more lasting? And then are you willing to quantify any of the actions you’re taking to tighten up on the cost side? Thank you.
Matt Puckett
Yes. Great question. I would tell you that we believe there’s quite a bit that’s impacting us this year that is I’ll say relatively short term in nature, impacting the margins. And that’s certainly in the gross margin line. Clearly, there’s a little bit of pressure on elements of our fixed cost base. Obviously, something like the Vans store base itself and kind of what we’re seeing there in the revenue and kind of the performance in the stores.
But from a margin standpoint, we still got — we’re dealing with higher levels of, I would say, inefficiencies from a supply chain standpoint, freight and how we’re moving freight. The extra storage costs, given the higher inventory levels is in there that we would say is transitory. But then really the big one is just kind of the assumptions that we’re making right now relative to what may be required in the marketplace from a promotional standpoint, both our own channels, but also in support of our wholesalers.
We talked about here even in the rate impact largely being the result of higher discounts, some additional promotions already showing up a little bit in our own channels, particularly outlets and then higher – higher cost as well and certainly some additional inventory reserves given our elevated inventory. So there’s a lot there that I would say really everything we’ve just done from a margin standpoint is all tied in my view to kind of things that are commensurate with the current marketplace and environment and are not what we’d expect to see persist moving forward.
So I think we still are really confident in our ability to drive expanding gross margins over time, our ability to drive higher prices over time to mitigate kind of inflationary product cost increases, which, by the way, we continually and consistently have been able to do. So there’s a lot there that’s transitory that we would expect that over time will come back to us.
As it relates to SG&A, the actions that we recently announced of over 600 roles or positions that were eliminated across our company, both role eliminations for open roles and also kind of reorganization. The overall impact of that on an annualized basis, and we’ll get a little bit of that this year, not — certainly not any or all of it, but it’s a bit over $100 million. And this is on top of $100 million that we’ve taken out really over the last couple of years as part of Project Enable, which was a set of actions we announced back in during the pandemic.
So over a couple of hundred million of costs that will have come out versus the pre-pandemic level that I’ll call fixed kind of G&A primarily, although it expands into other parts of SG&A, but largely G&A. So those are some of the actions and there’s some — there’s obviously some benefits that will accrue to us next year as kind of we get the full impact of those things hitting our financials. So the 11%, I agree, is not at all where we expect to be or where we want to be, and you’ll see us recover pretty quickly as we get past this kind of moment in time.
Jonathan Komp
That’s really helpful. Thank you.
Steve Rendle
Thank you, Jon.
Operator
Our next question comes from Laurent Vasilescu from BNB Paribas. Please proceed.
Laurent Vasilescu
Good afternoon. Thanks for taking my question. Steve, Matt, I would love to ask about Supreme. I didn’t see how the brand performed on a revenue perspective for this quarter and the slides. Any context on how it performed? What drove that performance? And then maybe a little bit more context, Matt, on the impairment charge. What drove that? And what’s your confidence to get to that to that algo that you called out a month ago of high single-digit, low double-digit growth for the brand? Thank you.
Steve Rendle
It’s Laurent. Thanks for the question. I’ll go ahead. I’ll take Supreme. From a Q2 standpoint, Supreme was up 7%. And this is despite opening up about a week later than planned based on a decision to make sure we hit market with an optimized assortment. You remember us talking quite a bit last year where we came to market with well under normal percentage allocations against key styles. And this year, the team took a very proactive approach to hit the market second half here running with the right assortment at the right time.
So we were up 7%. Even despite some supply chain disruptions, the brand has done well. We expect an acceleration as we move into the second half, because we continue to get better and better positioned from an assortment and product flow standpoint. A couple of wins here. You were able to see these stores when we work together, in Europe, but the Berlin and Milan stores are performing really well. And now as we come out of that COVID environment, we have the luxury of consumers being able to move tourism becoming more prevalent. Those stores which opened under the cloud of COVID. Now we’re performing extremely well.
And from there, we’ve got some new stores coming. We talked in my prepared remarks around the Dover Street Market, opening up in Beijing. That’s the first time. Supreme will be represented in a physical authentic way within the Dover Street Market environment. That’s more of a shop in shop, but it will be a great affirmation of the ability to expand or what we talked about really grow wide.
We also get a refit to our Harajuku store in Tokyo. It’s probably the most prominent, well-known store in the Japan market, and they’ve seen just really strong results and energy resulting from that. We have a new store coming in Chicago later this fall, which will be the first new store in the US market in a while and very excited to what that means as again, we bring the brand through the physical environment first into new parts of the market where we know consumers are as we look to continue to provide better and better access.
So that geographic expansion continues to be a very important part of the longer-term growth and being able to get back to seeing that value come into the brand this year is a good proof point to the acquisition thesis coming in here, and it just gives us more and more confidence in the team’s ability to execute.
Matt Puckett
Yes. I’ll just add one comment. I’ll get your question on impairment, too, Laurent. But as soon as he talked even at the Investor Day, really, the long-term growth plan is best categorized as a grow wide strategy, giving more consumers access to this brand, and that really speaks to geographic expansion. And it’s kind of core and central to the acquisition thesis itself, leveraging VF’s capabilities, VF’s platforms to more easily, more frictionless, not necessarily faster per se, but certainly the opportunity to go at the right pace over time, but to open more doors internationally to give this brand access to more to give consumers around the world excess to this band.
That’s the vast majority of what’s driving the growth. We’re not counting — this is not about saturating the markets where we are today, right? We’re very careful and cautious on kind of the scarcity model, but it’s really getting more access to this brand around the world. And that’s why we’re excited to really start to see the expansion take shape here in the next couple of years in Asia, in particular and obviously beyond. So I just wanted to remind you that.
As it relates to the impairment, I guess, first and foremost, I would say, it’s all driven by what I’ll call non-operating factors. You may even remember that earlier this year, we actually made an additional payment — earn-out payment associated with the acquisition, which, obviously, says we performed a little bit better than the original set of assumptions, and there was an earn-out.
It was a bit lower than we might have originally expected, given the early performance of the business because of some of the supply chain challenges that we saw last year impact the brand from a COVID standpoint, but we did actually pay a bit of an earn-out, which kind of implies we’re on track. And we are on track versus our internal expectations.
So what we’re dealing with here — and by the way, we wouldn’t have even been testing the business from an impairment standpoint, if not for what we’re seeing in the marketplace relative to interest rates and what that does to the discount rate and how you kind of present value of those cash flows.
And obviously, the currency environment and the US dollar translation from the Japanese yen and also from the currencies in Europe. So for those two factors, we determined what needed to test. We tested, probably not surprisingly, given the fact that it’s a fairly recent acquisition and how materially a couple of those things have moved in terms of interest rates and what that means to discount rates as you evaluate those cash flows. We’re dealing with what the non-cash impairment. But none of that is related to our operating performance or our operating results. And we feel really good about where we are and everything that Steve mentioned earlier that I kind of layered on there as well in terms of kind of where we are and the outlook. We feel good.
Laurent Vasilescu
That’s very helpful on that. Second question is on gross margins. You lowered it by about 50 to 100 bps. Could you possibly give us the bridge, how much of it is incremental FX, supply chain costs, bottlenecks. We heard from one footwear company talk about it last night. Or is it driven by markdowns? Any context on that would be helpful. And how do we think about the GM for 3Q versus 4Q? Any high-level color would be very helpful. Thank you.
Matt Puckett
Yes, sure. So I would say, in our case, Laurent, there are some — the smaller impacts, and I’ll start with the smaller impact, and I’m not going to necessarily give it to you exactly in terms of the percentages. But let’s say, in the neighborhood of probably 25% of the total is a combination of some supply chain inefficiency, mix and currency. The balance, and so the majority is the assumptions that we’re making on what’s going to be required given inventory positions and the operating environment that we expect that we’re going to face as we move through fall and holiday.
And whether that’s discounts to wholesale partners or more aggressive actions that we’ll take in our own channels, in particular, our outlets. But in some cases, we’ll be ready, depending on where the market is and what the competitive set is that have to be targeted in appropriate ways, even in our full-price channels as we move through the fall holiday season. And that will certainly vary by brand. And within brands, will vary by product category. We’ll be very targeted in that. But we expect — and we’re positioned as we’ve kind of guided here to be able to take those actions when and where necessary.
As it relates to kind of your question, third, fourth quarter, I think I’d say that a good way to think about the third quarter is kind of down 50 to 100 basis points. And then more flattish in the fourth quarter. And mix is actually begins to be kind of a nice tailwind for us as we get into Q4, by the way.
Laurent Vasilescu
Very helpful. Thank you very much.
Steve Rendle
Thanks, Laurent.
Operator
Our last question comes from Matthew Boss with JPMorgan. Please proceed.
Matthew Boss
Great. Thanks. So Steve, what gives you confidence in keeping the 5% to 6% constant currency top line as we think about the dynamic macro backdrop? And then, Matt, could you elaborate on the heightened inventory and increased promotional activity in the marketplace maybe relative just to 30 days ago? And specifically, how do you feel about your own inventory levels by brand today?
Steve Rendle
So thank you, Matt. What gives me confidence? So there’s quite a bit. I’ll rattle off just a few points here. I think coming into where we are beginning of the second half is the consistent performance that we saw across the portfolio, ex bands up 11% in the first half. And the ability for us to kind of project that to be pretty similar into the second half.
Our European business performed — continues to perform well. And that cross sharing ability within our portfolio, the assistance that they’re providing our Asia team as we stand up, in some cases, new operating disciplines in our Shanghai office, which is still fairly new. Bringing those same disciplines that same set of integrated marketplace set of capabilities continue to broaden their — really their influence.
Our China recovery continues, and we expect that the second half will continue to be what we’ve seen coming out of Q2 and certainly coming into Q3. Our back half isn’t reliant on a hockey stick from Vans. We have a much more balanced view to be able to drive that 5% to 6%.
We certainly sit in parts of the market, where there’s a lot of tailwinds. The active lifestyle needs-based component of our portfolio, playing into the outdoor and active TAMs, certainly positions us really well. And then having the number one brands in many of those spaces to engage and ultimately drive those high-value experiences, gives me a lot of confidence that we’ve got the right — really the right portfolio, driving the right strategy.
But most importantly, we have the right people strong, deep bench of leaders. You saw them speak to you at the Investor Day, sitting alongside them in each of one of our businesses, its strong capable leaders. We’re moving leaders based on the strength of our bench into our Vans business, we’re being able to hire extremely high-caliber talent into our North Face business as well as into our Dickies business and Timberland business. So if there’s the last thing here, it’s the people, driving the strategies and being able to really maximize the tailwinds and that momentum that we’ve carried out of the first half.
Matt Puckett
I’ll add a couple of quick points just kind of from the numbers side that gives me confidence. One, and probably most importantly is when you look at what have been consistently our best-performing brands over the last several quarters, it’s kind of the outdoor segment, right? I mean generally, the outdoor brands have been strong. T&F, obviously, the headliner there. But across that group of brands. They are a larger penetration to the total in the back half by a pretty meaningful amount. It’s kind of a 6- to 8-point increase in penetration to the total. So the fact that our kind of best performing businesses or a larger part of the business in the second half of the year gives me confidence.
And then the other thing is just clearly the — what we’re going to see, the movement we’re going to see from a contribution to total from Greater China in the back half of the year versus the really tough first half and in particularly tough Q1. So a couple of data points there that I think are probably helpful as you think about that.
As it relates to your question on what are we seeing in the environment, how is it different even in the last four to six weeks. It’s — in our view, it’s become more promotional. We’re seeing it particularly in the Americas and particularly in China, inventories are building. We’re kind of seeing that. We’re understanding that as we kind of see what the market is showing. We clearly paying really close attention to the competitive set and the competitive environment from an inventory and promotion standpoint and kind of the signals that we see there would tell us that we may be heading into a time, where it’s going to be more disruptive than we even anticipated again just a few weeks ago.
And I think kind of one of the things that’s happening is we just — we expect probably a compressed full-price selling window. Retailers are – are being very careful about taking in inventory and taking advantage of any opportunity to kind of delay receipts looking for 100% fills, and they might normally take a 90% fill as an example, to delay the receipt of something. And then I think our anticipation that they may break earlier, right? And the market itself may just break earlier from a promotional standpoint as we head towards the holiday. So that that window of full-price selling, we expect could be further compressed.
And so those are — I think those are kind of a couple of key things, Matt, that we’re viewing as we as we kind of evaluate what the market conditions are and what we think it may bear over the next few months. So in our own inventory, as I said, a lot of what we’re seeing in the increase certainly set aside the in-transit kind of the accounting change there that we’ve hopefully explained clearly at this point. But set that aside, we’re still up a lot, for sure. We’re up nearly 60% to last year. A lot of that was planned because we were way too low last year. A lot of that is in those brands, where we haven’t been able to service the business as consistently as we would have liked. And in some cases, we’re still not all the way to the finish line there. But we plan much higher inventories to get back to more normalized service levels. And certainly, we plan for a pretty healthy growth assumption in a number of those brands.
We sit higher than our plan today for sure, primarily in a couple of brands. Fortunately, a lot of that’s in core product. We have pockets of area where we’re a little bit higher than we’d like to be across the world. We’re still a little bit higher in China than we’d like to be, and that’s kind of a comment that might — is applicable across a number of the brands. And so we’re going to be very targeted and choiceful, but we’re going to be aggressive to make sure we are taking advantage of traffic and getting our kind of fair share of the business in an appropriate way.
So I think we feel like we have a good plan to manage our inventories back down pretty close to plan at year-end. We’ll probably still be a little high because there are certain core products, Dickies products — some of the Dickies products, in particular, just doesn’t make sense to do anything other than just kind of rightsize that over time with forward purchases. But — so we’ll be a little heavier in a few places, but we’re going to be very focused on leaving this year clean, setting us up for next year to have strong and healthy margins, but also take advantage of the opportunity to generate both top and bottom line over the course of the next several months.
Matthew Boss
Great. That’s helpful color. Best of luck.
Matt Puckett
Thank you, Matt.
Steve Rendle
Thanks, Matt.
Operator
Thank you. At this time, I would like to turn the floor back over to Steve Rendle for closing comments.
End of Q&A
Steve Rendle
Great. Thank you, everybody. And thank you for your questions and most importantly, for your interest. To close things out, I’d like to reinforce just a few points that I think are important for you to remember before we get the chance to engage with you again in January.
The first thing is that we are going to continue to navigate the many macro challenges that we see today. VF and our brands are sharply focused on taking the necessary actions to drive performance and deliver against our strategy, and most importantly, our financial commitments.
I think secondly is — our businesses remain to be very resilient with our overall full year revenue outlook holding. Importantly, we’re performing well across our portfolio Certainly, without the exception of Vans, but the balance of our portfolio growing low double digits in the first half with a line of sight to do the same as we move into the second half. I think this has demonstrated certainly by the fact that we grew constant currency revenue and not — mostly in our outdoor brands, but the strength that we see in our emerging brands and I think the importance that, that shows you of our model and our portfolio strategy.
I think last and I would just hammer home that we are going to remain extremely focused on those things that we control. We know what’s required to ensure we deliver consistent, sustainable and profitable growth. And we have the right brands, the right strategies and certainly the right people in the place to get the job done. And most importantly, no one is more determined than this leadership team in this organization to deliver on our expectations.
So again, thank you for joining us. Thank you for your interest, and we look forward to updating you as we turn the corner into next year.
Operator
This concludes today’s teleconference and webcast. You may disconnect your lines at this time, and thank you for your participation, and have a great day.
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