Puma’s Gulden to serve as Adidas CEO from Jan. 1 By Reuters


© Reuters. FILE PHOTO: Bjoern Gulden, Chief Executive of Puma, shows a shoe as the sports retailer launches their sportswear collection in collaboration with Porsche Design in Berlin, Germany February 21, 2019. REUTERS/Annegret Hilse

BERLIN (Reuters) – Bjorn Gulden, outgoing chief executive at Puma, will serve as head of rival Adidas (OTC:) effective Jan. 1, 2023, Adidas said on Tuesday.

Adidas’ current chief executive, Kasper Rorsted, has mutually agreed with the supervisory board that he would step down and leave the company after Nov. 11, 2022.

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