oOh!media has won a bidding war to snap up Here, There & Everywhere’s Adshel advertising business for $570 million, beating rival suitor APN Outdoor.
oOh!media initially offered $470 million for Adshel in April but the bid was rejected by HT&E and APN Outdoor subsequently made a $500 million offer.
APN increased its offer to $540 million in June – as APN itself became the subject of a $1.1 billion acquisition offer from French advertising giant JCDecaux.
But, on Monday, oOh!Media sealed a deal with a $570 million all-cash offer.
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