JFrog Ltd. (FROG) CEO Shlomi Haim on Q4 2021 Results – Earnings Call Transcript

JFrog Ltd. (NASDAQ:FROG) Q4 2021 Earnings Conference Call February 10, 2022 5:00 PM ET

Company Participants

JoAnn Horne – IR

Shlomi Haim – Co-Founder and CEO

Jacob Shulman – CFO

Conference Call Participants

Mike Cikos – Needham and Co

Kingsley Crane – Berenberg

Sandeep Singh – Morgan Stanley

Koji Ikeda – Bank of America

Ittai Kidron – Oppenheimer

Rob Owens – Piper Sandler

Steve Enders – KeyBanc Capital Markets

Operator

Good day, and thank you for standing by. Welcome to the JFrog’s Fourth Quarter Fiscal 2021 Financial Results Conference Call. At this time, all participants are in listen-only mode. After the speaker’s presentation, there’ll be a question-and-answer session. [Operator instructions] Please be advised that today’s conference is being recorded. [Operator instructions]

I’d now like to hand the conference over to JoAnn Horne with Investor Relations. Please go ahead.

JoAnn Horne

Thank you, Norma. Good afternoon, and thank you for joining us as we review JFrog’s fourth quarter and full year 2021 financial results, which were announced following market closed via press release. Beginning the call today will be JFrog’s CEO and Co-Founder, Shlomi Ben Haim; and Jacob Shulman, JFrog’s CFO.

Before management share some remarks, let me review the safe harbour statement. During this call, we may make statements related to our business that are forward-looking under federal securities laws and are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, including statements related to our future financial performance, including our outlook for the first quarter and full year of 2022.

The words anticipate, believe, continue, estimate, expect, intend, will and similar expressions are intended to identify forward-looking statements or similar indications of future expectations. You are cautioned not to place undue reliance on these forward-looking statements, which reflect our views only as of today and not as of any subsequent date. Please keep in mind that we are not obligating ourselves to revise or publicly release the results of any revision to these forward-looking statements in light of new information or future events.

These statements are subject to a variety of risks and uncertainties that could cause actual results to differ materially from expectations. For a discussion of material risks and other important factors that could affect our actual results, please refer to our Form 10-K for the year ended December 31, 2020, filed with the SEC on February 12, 2021, and our Form 10-Q for the quarter ended September 30, 2021, filed with the SEC on November 05, 2021, all of which are available on the Investor Relations section of our website along with the earnings press release issued earlier today.

Additional information will be made available in our Form 10-Q for the year ended December 31, 2021, and other filings and reports that we may file from time to time with the SEC. Additionally, non-GAAP financial measures will be discussed on this conference call. These non-GAAP financial measures, which are used as measures of JFrog’s performance, should be considered in addition to, not as a substitute for and isolation from GAAP measures. Please refer to the tables in our earnings release for a reconciliation of those measures to the most directly comparable GAAP financial measures. A replay of this call will be available on the JFrog Investor Relations site for a limited time.

With that, I’d like to turn the call over to JFrog’s CEO, Shlomi Ben Haim. Shlomi?

Shlomi Haim

Thank you, JoAnn and greetings to all of you from the swamp. I am excited to welcome you to our fourth quarter and fiscal 2021 earnings call. Every interfere, urges us to pose, look back and observe the leaps the company has taken from all perspectives. I’m grateful for our customers and community, their faith in JFrog and their determination to innovate and digitalize the world inspires us to bring our best to walk every day,

2021 ended on a strong note. Our multiple strategies across technology, business and culture continue to bare food that I’m happy to share with you today. I’m pleased to report that we delivered another strong quarter and that in Q4, all of JFrog’s key metrics continued to trend upwards, reflecting the continuous demand for our platform in an expanding market.

Q4 revenue was $59.2 million, a growth of 39% over the same period last year, and compared to 38% year-over-year growth reported in the previous quarter. Our cloud revenue in Q4 grew by 52% year-over-year and increased from 50% reported in the previous quarter. This reflects our ongoing strategy of accelerating our multi-cloud and hybrid growth. Growth in customers with over $100,000 in ARR accelerated to 53% year-over-year, reflecting a compelling market need for complete JFrog platform solution with our enterprise plus subscription.

I’m also happy to report that our full trading quarters net dollar retention climbed to 130% as predicted compared to 129% reported in the previous quarter. This was driven by customer’s increased usage of our product as a unified platform with binary management, security and software distribution as key drivers.

This year, hundreds of new customers adopted our solutions and I’m pleased to report that we closed the year with approximately 6,650 customers across industries, which represents 10% year-over-year net growth. Team JFrog, these 2021 results are a testament to your hard work and dedication, allowing us to better serve developers, DevOps and security communities, exceeding our revenue commitments in every single quarter of the year. This success belongs to you and reflects the unique spirit of the frogs.

Now, I would like to share with you some additional market and business highlights. In a word that demands faster, secure, more innovative software to the edge, the DevOps driven software supply chain is more top of mind and mission critical than ever before. Getting software updates to your vehicle, mobile application, medical devices and more requires the ability to build, release, secure, distribute and deploy binaries, often also called software packages.

Complimentary solutions for CI/CD and source code management make development more efficient, but this isn’t enough to bring software quickly to the market. The moment first, all third party code is compiled, it changes to a binary form and requires full binary lifecycle management from the developer’s machine to the deployment environment to meet the demands of the business. This confirmed into a digital and secure reality can be only achieved by managing the binary.

To illustrate this, we only need to look at the major news item that shook the software industry late in 2021. The lock for our ability [ph] or is coined by the community, the software pandemic. This affected almost every organization in the world within days of its discovery, frustrating millions of developers who had to drop everything and rush to identify patient zero across all software environments. This forced many companies to render entire software delivery organization to a health until the vulnerability was found, fixed and replaced.

JFrog customers were able to quickly identify where they were impacted and address the risk. For example, one of the Fortune 100 banks with over 20,000 developers globally, was able to identify where the infected look for J binary was hosted in their business and what dependencies it carried across the global pipeline.

This identification happened in a matter of minutes with JFrog Artifactory serving as the bank’s single source of proof and the database of DevOps, allowing them to replace their vulnerable look for J binary with a patched version and applying it across the organization automatically instead of manually finding every place it was being used in every application. Using JFrog x-ray alongside Artifactory they were able to easily protect themselves from additional exposure setting security policies that automatically ensured vulnerable lock for J binaries could not be used again by developers and keeping the reported from further risk.

And finally, JFrog distribution rapidly delivered and validated release to fix the software in all environments, including production. Altogether, this bank automatically found rebuild, replaced and protected themselves against the all vulnerable look for J binaries in under 12 hours. This speed is only achievable with the unified integrated JFrog platform that automates these activities across the company, development organizations, without this approach have taken weeks hunting this binaries down and many are still in the trenches trying to recover today.

During the look for JF episode, the power of the binary centric approach to DevOps saved JFrog customers potential millions of dollar in lost business due to downtime or security bridges, and countless hours spent by millions of global developers fortifying those software supply chains.

The look for binary availability will not be the last impactful binary discovered by our industry. This happened in 2021 with MPM, Python and it will happen again. This reality reinforces JFrog’s strategy to manage the entire DevOps flow from the binary repository to security and through distribution to deliver complete automated pipeline control for every development organization. As a result, we are seeing a growing demand for our end-to-end platform.

Now on to some product and business highlights from Q4 and the fiscal year. In support of our liquid software vision, our roadmap in 2021, both many innovations and enhancement to our holistic platform, deepening our commitment to deliver integrated, automated solution to the DevOps and DevSecOps communities. This included delivery for many of our core categories, such as artifact management, CICD, security and software distribution.

Importantly, all of the solutions delivered in 2021, continue to fulfil our promises to always deliver universal, scalable product across self fostered, hybrid and cloud environment. As a result, we continue to see strong demand for our hybrid and multi-cloud subscriptions.

In Q4, specifically, we were proud to partner with AWS for the announcement of EKS anywhere on the AWS marketplace, which makes Amazon Cloud services available for self fostered customers as well. This move by AWS is a recognition that many companies see a hybrid model as a strategic move for the business and we are excited to be at the forefront of hybrid DevOps with our customers and cloud partners.

Our strategic investment in our cloud offering bodes worth again in Q4 and there is the new illustration of our cloud subscription growth, one of the largest providers of GPS and geolocation services in the world recently became a new customer of JFrog, standardizing their development teams on JFrog SaaS solution. They were looking for a DevOps partner to scale alongside their company growth and ahead found their existing competitive offering with no longer scale to meet their needs, nor able to support the cloud first initiatives.

With the JFrog platform provided as a service in the cloud of their choice, they’ll manage to successfully migrate all of their binaries and scale across multi-SaaS setup. We look forward to partnering with more JFrog customers like Tom, Tom headquartered in EMEA or AA [ph], a luxury retail delivery company headquartered in North America to ensure our DevOps solution meets enterprise demands across all vertical and hybrid deployments.

Across geographies JFrog distribution, which delivers binaries to production environments, such as data centers or Kubernetes remained a key driver for upgrades to our full platform subscriptions. One of the world’s largest financial institutions recently upgraded to JFrog’s enterprise subscription in order to distribute binaries for thousands of applications written by thousands of developers delivering to dozen of global locations each with their own regulations and compliance needs.

Examples such as this illustrates a continuing trend we are seeing in organizations, the needs to secure, automate, and manage software distribution at scale across all application and multiple releases per day can no longer rely on manual processes built in-house and implemented a decade ago.

These complex environments and the pace of releases requires a binary centric and distribution capable DevOps platform in order to be successful. To avoid friction with the platform capabilities and to focus on one consolidated platform, we decided to sunset entry, our legacy distribution as a service offering that provided the standalone binary store and distribution service.

We managed an extensive and transparent process with our community and customers of shutting down this service in 2021. As a natural extension of the increasing value of JFrog distribution, we also recently made JFrog Connect available following our acquisition of Upswift. This early offering for connected device management aims to greatly increase our address market by bringing binaries all the way to devices. JFrog Connect will bridge the world of DevOps with the exploding market of IoT and connected devices. We look forward to driving this growth at the edge in the future.

We are innovating, extending and maturing our platform, which we believe will serve not just billions of developers, but billions of devices with the ability to build, manage, protect, update and automate NextGen software supply chain from any source to any device.

On the go to market font, during the year, we also focus on building our strategic sales team backed up with high touch support, field marketing and solution architects, in order to expand business with our key accounts. During Q4, we continue to see the fruits of disinvestment as we welcome more and more large enterprises who are expanding their JFrog product adoption.

In fact, one of the world’s largest telecommunication providers managed by our strategic team is continuing to standardize on JFrog in order to reduce the usage of adhoc toolset and to develop DevOps, the best practices across the organization. This over $1 million customer grew over 80% year-over-year and continues to expand. We believe that the expended strategic sales team will continue to drive this consolidation patterns as we bring more solutions into the market. We look forward to extending our, this customer’s relationships and innovative technologies to meet these enterprise needs.

As a final note, before we dive into the financials, I wanted to extend a warm welcome to the newest member of JFrog’s Board, Meerah Rajavel. Meerah currently serves as the CIO of Citrix and brings more than 20 years of experience in enterprise software and cyber security. We are proud to have her joining our board and look forward to her guidance as JFrog continues to grow.

With that, I would like to turn the call over to our CFO, Jacob Shulman, to look more deeply at the 2021 Q4 and fiscal year financial numbers and share our outlook for 2022. Jacob, stage is yours.

Jacob Shulman

Thank you Shlomi and good afternoon, everyone. We are very pleased to have ended the year with a strong quarter in line with the commitment we made back in Q1 of this year, that the second half of the year would show acceleration across the business.

I will start with a brief overview of our fourth quarter and fiscal year 2021 financial results and provide our outlook for Q1 and the full year of 2022. As a reminder, note that all numbers referenced in my remarks are on a non-GAAP basis unless otherwise stated. A reconciliation to comparable GAAP measures can be found into today’s earnings release, which is available on our website and as an exhibit to the Form 8-K furnished to the SEC.

Now let’s turn to our financial results, total revenues for the three months ended December 31, 2021 were $59.2 million up 39% year-over-year. This is our strongest growth rate in fourth quarter and we continue to see a better business environment. Self-managed revenues also often called OnPrem where $44.4 million up 35%. Cloud revenues again grew faster up 52% to $14.8 million or 25% of total revenues.

For the full fiscal year, total revenues were $206.7 million up 37% year-over-year. Self-managed revenues were $157 million up 33%. Cloud revenues for the year were up 52% to $49.7 million or 24% of total revenues compared to 22% in 2020. Net dollar retention for the four trailing quarters was 130%. We expect net dollar retention for the trailing four quarters to remain around approximately 130% for the foreseeable future.

We ended the year with approximately 6,650 customers, a 10 increase over 6,050 customers at the end of 2020. As noted by Shlomi, we [indiscernible] product while the vast majority of customers adopted our other distribution solutions, we lost approximately 200 customers as a result of this change. These customers will like users of the solution and represented a negligible revenue impact. Our gross retention rate remained at historic levels in the high nineties for the year.

As of the quarter end, we’ve had 537 customers with ARR of over $100,000 up from 466 customers as of September 30, 2021. On a year-over-year basis, we grew the number of over 100,000 ARR customers 53%. In addition, we grew the number of over $1 million ARR customers to 15, up from 14 in the previous quarter and 50% increase year over year. This increase in the number of large customers is driven primarily by the greater adoption of our full platform, both in cloud and on-prem. In Q4, 35% of total revenue came from enterprise plus customers up from 26% in Q4 of 2020.

Now let’s review the income statement in more detail. Gross profit in the quarter was $50.2 million representing a gross margin of 84.8% compared to 82.6% in the year ago period. For fiscal 2021, gross profit was $173.9 million representing the gross margin of 84.1% compared to 82.4% in the fiscal 2020. We continue to see our sales gross margin expense as a result of the steps we took early in the year to improve our cost structure.

R&D expense for the quarter was $17.9 million or 30% of revenue compared to 24% of revenue in the year ago period. We continue to invest significantly in enhancing our product solutions along with integrating Vdoo and Upswift technologies into the platform. Sales and marketing expenses for the quarter were $23.2 million or 39% of revenue compared to 38% of revenue in the year ago period. G&A expense for the quarter was $9.1 million or 15% of revenue compared to 16% of revenue in the year ago period.

Non-GAAP operating income for Q4 was $49,000 or 10 basis point operating margin compared to an operating income of $2.2 million or 5.1% operating margin in the year ago period. As we discussed, integrating Vdoo and Upswift would impact our profitability. For the full year, non-GAAP operating income was $4.2 million or 2% operating margin compared to $13 million or 8.6% operating margin in 2020.

Non-GAAP net loss in the quarter was $965,000 on negative $0.01 per diluted share based on approximately $97 million weighted average shares outstanding. Non-GAAP net income for the full year was $2.7 million or $0.03 per diluted share based on approximately 103.6 million weighted average diluted shares outstanding.

Turning to the balance sheet and cash flow, we ended the year with $421 million in cash and short term investments up from $402 million last quarter. Cash from operations was $17.7 million in the quarter. After taking into account, CapEx free cash was $16.6 million. For the full year, free cash was $23.7 million. As discussed last quarter Q3 cash flow was impacted by one-time payment or of $19 million related to holdback agreement associated with Vdoo and Upswift acquisition. Normalized for this, free cash for the year would be $42.7 million.

Let’s briefly discuss the cadence of the financial model in 2022. We expect to see linear top line revenue growth on a year over year basis throughout 2022. Additionally, beginning in Q2, we will see high expenses due to merit increases in employee compensation and alignment with labor market benchmarks. As a result, the second quarter will be the low point from a profitability standpoint and will recover in the back half of the year,

Turning to guidance for Q1, we expect revenue of $60.8 million to $61.8 million with non-GAAP operation results between a loss of a $0.5 million to income of $0.5 million and non-GAAP operating earnings per share of negative $0.01 to positive $0.01, assuming a share count of approximately 104 million shares. For the full year of 2022, we’re establishing revenue guidance of $273 million to $275 million. Non-GAAP operating results between a loss of $1 million to income of $1 million and non-GAAP earnings per share of negative $0.01 to positive $0.01 assuming the share count of approximately 107 million shares.

Now let me turn the call back to Shlomi for some closing remarks before we take your questions. Shlomi?

Shlomi Haim

Thank you, Jacob. JFrog successfully marked its first complete fiscal year as a public company, exceeding revenue commitment in every single quarter of 2021. We met our product delivery goals while continuing to build an efficient and healthy business. JFrog fourth quarter performance is a great foundation to build upon as we leap into 2022 providing further evidence that we have the right strategy and portfolio for growth in 2022 and beyond.

During 2021, under the pandemic reality, we also nearly doubled the size of the company in terms of employee headcounts and recently crossed the 1,000 employee bar. This growth is reflective of the strong uncompromising culture we have built that cuts through a challenging label market.

In the last year, greater than ever before, we saw more and more companies identifying software binaries as the primary asset to allow fast and secure digital transformation. We believe JFrog is well positioned to drive strong results in 2022. We look forward to delivering for developers, companies, customers and shareholders throughout the year.

Next week on February 15, we’ll hold our first Investors Day. We look forward to virtually hosting you as we share more in depth details about JFrog’s technology and business. I’d like to thank you all for your attendance may the JFrog with you.

And now we are happy to take your questions.

Question-and-Answer Session

Operator

[Operator instructions] Our first question will come from Mike Cikos with Needham and Co. Please go ahead.

Mike Cikos

Hi guys. Thanks for taking the questions here. I appreciate it. The first question that I wanted to ask about, I know that you guys had mentioned an impact of 4Q profitability as it relates to the Upswift acquisition. Could you help us fine tune what that impact was and then maybe parse out what kind of impact we should be thinking about from the Upswift acquisition as we look at the guidance that you guys provided us for fiscal year ’22?

Jacob Shulman

Yes. Hi Mike, this is Jacob. As you know, we acquired two companies in Q3 Vdoo and Upswift, actually Vdoo was a large company that required and had more material impact than Upswift acquisition. Both of them, are currently been integrated technologies and making a very nice progress with that. So specifically with your question, Upswift did not have any material impact on our profitability. It just was a very small team. It was the Vdoo acquisition had bigger impact because it’s a much bigger team. Overall our security division today is around 100 people. Significant portion of that is coming from Vdoo.

Mike Cikos

Understood. Thank you for that. And then the other question I wanted to add is if I’m thinking about Q4 and the revenue upside that you guys delivered, can you help us think about the outperformance? What, went better for you guys this quarter that helped deliver that upside versus your patients coming into the quarter?

Jacob Shulman

Yes. We’re absolutely right that we were very pleased with adoption of proper platform. What we’ve seen is better than expected adoption of platform and Shlomi talked about different drivers behind that distribution capabilities and enhanced security capabilities were the primary drivers for the adoption of the platform. And that is also indicated in the acceleration for the growth of large customers, specifically over 100 K customers grew 53% year over year. And a substantial point to the platform is $115,000, that kind of gives you approximate number of new customers that adopted the platform.

Mike Cikos

Great. Thank you. I’ll turn it over to my colleagues. Appreciate it.

Operator

Thank you. Our next question will come from Sterling Auty with JPMorgan. Please go ahead.

Unidentified Analyst

Hey, this is Doug on for Sterling. Thank you for taking my question. Can you talk about what you’re seeing in terms of the adoption of x-ray now that it’s included in the enterprise price?

Shlomi Haim

Yes. Hi, and thanks for the question. This is Shlomi. X-ray or if I may say the security solution is lending on a very strong demand around software supply chain and binary security request and requirement from our customers. Basically what we have seen lately, especially in 2021, is that most of the vulnerable pieces of your software supply chain are coming from binary, third party or first party. X-ray fits natively on top of arti factory. It’s part of three subscriptions in the third hosted offering and offered to all of the cloud customers. So obviously we see a growing number of customers that are adopting x-ray.

Speaking of look for J specifically, that was, at the end of the year, but it echoed everything that we are saying about what type of security, the world of DevOps and DevSecOps demand the need and obviously they’ve generated a much greater demand by the market. So you see more adoption of our platform. You see more adoption of x-ray and the integration of x-ray and video technology have also a very promising roadmap ahead.

Operator

Thank you. Our next question will come from Kingsley Crane with Berenberg. Please go ahead.

Kingsley Crane

Hi, I’m wondering on Log4j. So how much did helping customers with this open up a broader conversation on other platform products?

Shlomi Haim

Another platform product Kingley regarding log four J specifically?

Kingsley Crane

Well, yeah, if you help them with Log4j you can be kind trusted partner and maybe they’ll expand into other products.

Shlomi Haim

Yeah. So let’s take a step back for a moment and see how the sole tool chain kind of supported this software pandemic as was going by the community. First of all, you have to identify the vulnerable binary. And this obviously happened in a matter of minutes by using Artifactory, the database of DevOps. Point A, Artifactory is the core product of our platform.

Then you have to establish and to place all type of security policy on top of your repository to protect it. So no developer will try to get a vulnerable piece again, and this is where you use x-ray and now you have to ask all of your deployment environment and development environment to build against the new patch of the Log4j. and this is where JFrog distribution comes in in place. So obviously the different size of the platform playing together emphasize amplified by the Log4j episode was a great driver to tell the story not only of the JFrog platform, but overall DevOps with the binary centric approach.

Kingsley Crane

Okay. That’s really helpful. That’s it for me now. Thank you.

Operator

Thank you. Our next question will come from Sandeep Singh with Morgan Stanley. Please go ahead.

Sandeep Singh

Thank you so much for taking the question and congrats on the strong Q4 and the guidance was very healthy too. So, glad to see on both accounts. One of the things in the metrics you sort of disclosed was the customer base growth. And I was really happy to see that grow, get back into the double digits.

Shlomi, I was wondering if you could talk about how that sort of progressed through the year. I know we had — you took a deliberate focus on focusing on the existing customers in 2020, and now it seems like we’re starting to see growth again. How durable is that going into 2022 and are there any sort of incentives that you guys using to drive that free to pay conversion? Any sort of commentary on the customer base would be helpful?

Shlomi Haim

Yeah. Hey, Sandeep thankful for the question. Obviously we were very excited about all the metrics of 2021 and also the growth in new logos, new customers, new onboarding users that are using the JFrog platform. We committed in 2021 to perform in a higher pace and add more new logos in 2020 and we delivered and that although we had to remove friction and remove bin rate from our portfolio and by that even as Jacob mentioned in the script we lost 200 customers and still we grow as expected.

So we were very pleased to see this grow happening again, this trend of adopting the JFrog products again. And what I see moving forward is that our investments will bear fruit, it happen in 2021, it will happen even further in 2022. The security investment is very much appealing to the market. This is a booming market. Everyone, everyone that we speak with speak about the pain of securing the full software supply chain, x-rays the perfect fit for it. The enforcements of Vdoo technology and the team is in a very, very well aligned with the market needs.

The enhancements added to Artifactory to manage binary from pack would be also very appealing to it. And also our strategic move to the cloud with the free tier that you remember also start to show higher adoption in terms of active users that are lending on JFrog solution rather than taking any other solution in the market. So I’m very optimistic regarding the growth of additional customers in the next year.

And if I may also say, although it’s the very early beginning of JFrog Connect, this is also a very unique solution to the market. There is no other distribution solution from the DevOps environment that is secured going all the way to devices. This will open a new field for JFrog when any introduces to new users that currently not necessarily using any kind of DevOps practices. So bottom line, I’m very pleased and I’m very positive regarding the future.

Jacob Shulman

If I may just add to that Sandeep, majority of our customers now join in on cloud and that’s a big distribution of that is three tier that was launched late last year. Actually of the new customers about 60% now joining on cloud and that portion of new customers on cloud continues, continues to grow.

Sandeep Singh

That’s very encouraging to hear and then sort of dovetail off, off the previous question, if we look back of last year, the other part of last year, there was a new pricing sort of rolled out for server customers and I think in Q1, you saw a sizable cohort sort of take advantage of the opportunity to upgrade their subscription tiers to sort of bypass that price increase.

What is sort of the team’s sort of base case view on what those customer cohorts will do when they sort of come up for renewal this spring? Do you expect them to — should we expect those price increases to flow through it started starting in the spring or do we expect some customer behavior to minimize the impact there? Any, base case for you would be helpful?

Shlomi Haim

Yes, I’ll take that question. So as you know, the price increase went in effect on April 1 and since then, actually to different portion, actually, majority of our customers have all renewed new prices. So we continue to see same retention levels, growth retention levels as previously. So our customers understand why we did that and they sent new pricing and move forward.

Actually, specifically to your question on Q1, our renewal base of customers in Q4 was bigger than in Q1. So really I think that the market and the customers understand the values we provide. They accept it and move forward. So we don’t expect any changes in this pattern in Q1.

And just to remind everyone, this is only the relevant to the self offset solution. So the growth in the cloud was not impacted by the price changes, and it was not just price changes, but also a huge amount of technology added to our platform during this year. So, as Jacob mentioned, the churn is very low, retention very high, and also the net dollar retention is committed climbed up. So we are very pleased with the results.

Sandeep Singh

Appreciate all the color. Thank you, guys.

Operator

Thank you. Our next question will come from Jason Ader with William Blair. Please go ahead.

Unidentified Analyst

Hey, this is Sebastian [ph] on for Jason. Thanks for taking the question. I wanted to double click a little bit on this DevOps for connected devices, market where connect and distribution products play. Can you maybe help us, define what this market is and how it might be a little different from sort of the traditional DevOps market and any type of, a metrics or market opportunity metrics you could provide?

Jacob Shulman

Yes. Thank you, Sebastian. We are very excited about this opportunity and JFrog was established 12 years ago. We pioneered the, the DevOps market by introducing the binary solution, but we had the end in mind already from the start.

Like, what is it that we really ask for? We ask for software update to happen at the edge. We want our devices to be connected and therefore, any kind of efforts that you invest only on the developer side or secure, only part of your organization is linked, is half big. And when we looked at the liquid software vision, our end in mind was getting the binary all the way to the devices.

When we started to build JFrog distribution a bit more than three years ago, we list two years ago. We knew that there is a missing part. What had happen after the data center, what happened after the cloud? What happened after your Kubernetes environment? And this missing path was connecting the, the devices to the CI/CD world.

So from the developer’s machine, from the developer’s keyboard, you will be able to push it all the way to the devices. Now, what we see in the future Sebastian, it’s not just millions and tens of millions of developers building 10 times, 20 times a day. We see billions of devices that need to be updated. And since binary is the only digital asset that moves from the developer hand to the device, to your iPhone, to your Coffee maker, to any device that we use, we see a huge avenue of growth.

We started with distribution. We then extended with PDN. We now acquired up suite and build JFrog connect. And I’m sure that the market would follow, but this is the real demand, the real change of digital transformation.

Unidentified Analyst

Got it. That’s very helpful. And then if I could just follow up, could you maybe talk a little bit about the go to market investments that you’ve made that could help accelerate the, the new customer acquisitions, the new logo lands, and then are you, are you landing at higher ARR’s as customers demand sort of a, a broader platform or because a lot of these new customers are, are adding the cloud version. Are they actually lower ARR lands?

Jacob Shulman

So when you adopt the, the platform on-prem all cloud, you already pay more than a hundred thousand dollars. And this is the highest subscription of what we call the enterprise plus in the cloud. Obviously you also go by consumption, but the base price is in both, both cases is over a hundred thousand dollars in terms of the go to market, what we have built on the self-hosted and in the cloud is the combination of the freedom of choice to the user to the developer comes with more value and capabilities of the platform.

So when you upgrade, you get security, when you upgrade again, you get highly available solution, DR and so on. When you upgrade to the platform, you get distribution capabilities and so on and so forth in terms of the cloud, obviously when you use more, you pay more, that’s the simple go to market philosophy that we have in JFrog.

On top of that, we provide you with the multi-cloud solution. So it’s not just one cloud that you can run on. And this is also very appealing. And one thing that we hear from all enterprise, and remember currently we have approximately 7,000 customers. This is something that we hear from all fortune 100 or global 2000, cloud is happening, but we need a hybrid environment.

And JFrog is also very unique with providing that giving you a hybrid environment for for the same tool, whether it’s in the cloud, also posted by you. So the overall go to market is evolving together with the evolution and the adoption of DevOps and DevSecOPs in the market and the very focus on this binary piece that the number of binaries in your organization is just growing.

And if I might just add that you, you also derived that majority of new customers land on cloud, and typically the landing point on cloud is, is lower ASP, having said that, given the, a fact that many of our customers have an opportunity to try the products on pre tier and also the platform resonate with a lot of value to the customers.

We started seeing some of the customers landed on the platform. It doesn’t happen a lot, but every quarter we might have few cases where they new customers land on the platform. So on average, a speed did not change much increased slightly for, for new land, but on average it did not change much.

Unidentified Analyst

Got it. Thank you. Very helpful.

Operator

Thank you. Our next question will come from Koji Ikeda from Bank of America. Please go ahead.

Koji Ikeda

Hey, Shlomi and Jacob, apologies if these questions were asked, have been bouncing around for a couple calls here. Wanted to ask you on billings taking a look at the billings in the quarter, it growth 34%, according to our model, I guess the top comp, do lot of mechanics this year with billings, especially around the pricing change. But, but should we be, should we be heading into a period of normalization for billings over the next year? And, and I guess thinking about with cloud usage, should we be looking at billings at all? Or is there something else that you suggest as a better forward looking growth metric?

Jacob Shulman

Yes. Koji, thank you for this question. And just to remind you that these two various dynamics billings is not a very good predictor of future revenue growth because of, and few other billing dynamics that that we see from time to time. Now you also arrived that during this year, the billings features kind of skew toward Q1, where we did have significant pulling, but Q4 came out very strong in, in billings.

We don’t see any one time items there. We don’t see any significant changes in duration, every duration of our contract. So it’s a kind of normalized score. Going forward again, cloud is primarily annual term for on-prem, for self-costed solutions. We have sometime multi-year deals, but we don’t see any changes right now, in every duration in average contract duration.

So billings should be probably normalized again, to remind you, billings is not a very good predictor of revenue growth because of this quarter term dynamics that we experience from time to time.

Koji Ikeda

Got it, got it. And then I think I overheard in the prepared remarks, I was just talking about net revenue retention and Jacob, I, I think you made the, that should kind of hang around 130 percent level. But just thinking about cloud usage, the cloud growth acceleration here in the fourth quarter, I mean, is there a potential for net revenue retention to actually end up a hundred over 130% in the future?

Jacob Shulman

Yes. Our cloud customers extend more than 20%, 30%. They, as, as the cloud continues to become bigger per portion of our revenues, that’s definitely potential right now, we, in our model, in our guidance, we assume to be around 130%.

Koji Ikeda

Got it, got it. All right. Thanks guys. Thanks for taking my questions.

Operator

Thank you. Our next question will come from Ittai Kidron from Oppenheimer. Please. Go ahead.

Ittai Kidron

Thanks. Hey guys. And nice to see the acceleration and growth and in the cloud. Jacob, I had a couple of questions for you first. I just want to make sure I understand the enterprise plus, in the last couple of quarters you’ve been growing that business 150% year-over-year. We’re now down to under 90. I’m don’t get me wrong still. Very impressive number. I’m just wondering if there’s anything going on there in the adoption of enterprise plus?

Jacob Shulman

No, we continue to see very strong adoption of enterprise plus subscription, the, the revenue continue to grow today, present 35% of the revenue. The number of customers adopting enterprise plus actually grew nicely in Q4. We don’t see any, any, any unique trends.

Ittai Kidron

Okay. Very good. And then as a follow-up on the optics a lot of companies that have bases in Israel have been calling out a lot of FX headwinds. Can you kind of elaborate a little bit I know you’ve been hedging somewhat, but I don’t know how far out you do. But as I think about your guidance for the year, what kind of a headwind are you seeing from FX and how should I think about that going forward?

Jacob Shulman

Yes, Ittai, absolutely right that we have significant portion of our operating expenses, denominated in Israeli shekel, and in over the past year and a half for its complete. We do hedge you cannot catch forever and eventually the, the law less variable rates catch up. So the impact on overall profitability, as we see right now is about 2% points in in 2022. And if the, the, the situation changes and, and we see opposite trend and it it will help us, but this is what we’re going to see.

Ittai Kidron

Very good. Good luck guys. Thanks.

Jacob Shulman

Thank you.

Operator

Thank you. Our next question will come from Rob Owens with Piper Sandler, please go ahead.

Rob Owens

Yeah. Hi. Thanks for taking my question, guys. Curious on the, the customer count front, realizing you just disclosed it once a year, but there was a few acquisitions during the year itself. Is that an organic 600 customers? Is that a net addition? Because you mentioned the, the 200 that had turned off as well.

Jacob Shulman

Yes. So thank you for the, for the question as we reported the you three when we acquired video and the up suite there was no material revenue coming from this acquisition and also no significant amount of customers. So the answer is yes, this is the organic growth of the JFrog customers on the JFrog platform in mostly.

Rob Owens

And given the opportunity post Log4j, how do you think about customer growth as you look at 2022? Should that again, be an accelerating type of metric for you?

Jacob Shulman

Yeah, well obviously I’m not happy about what happened with Log4j in the world. It’s not that we operating, but it emphasized the need for solutions like what JFrog provide because there is no other solution in the DevOps public market that gives you such a binary centric approach, not only to security, but the old remediation of [indiscernible], like Log4j.

It happened before with MBM. It happened before with Python and be sure we will hear about another binary or software package that come with the vulnerable impact in the near future. It it’ll just happen. And what we see is more and more customers starting to understand that the holistic security solution must come with a single source software called solution, like a repository that so control what you bring in and outside of your organization.

And then a security solution that go across the old pipeline, give you control over your repository or distribution, build test deployment environment, and obviously to recover fast with the distribution. So Log4j is one example. It got all the way to the white house, but JFrog customers were not just well protected, but also will recovered and saved millions of developers hours around the world by, by using auto. So I believe that we would see a significant deduction of security solution under the different subscription coming from DevOps.

Rob Owens

Great. Thank you very much for the color.

Jacob Shulman

Thank you.

Operator

Thank you. And we do have time for one more question that will come from Steve Enders with KeyBanc Capital Markets. Please go ahead.

Steve Enders

Great. Right. Thanks for, thanks for taking questions here. I just want to follow-up on that last point. There showing me around securing the software supply chain and in Log4j. I mean, is this seeing if increased pipeline activity at this point where, now that people have maybe gotten on the other side of Log4j and spent all of the holidays and, and into January dealing with it, is this leading to increased opportunities for JFrog to go execute against?

Jacob Shulman

Yes. The answer is yes, clearly. And the amazing you know research and engineering security team in JFrog I’ve posted, I think more than any other company in the market, following the lock project, what will be the best practices to manage it in the future and to protect your company from it? So the answer to the pipeline is yes. We hope that there will be no, no more Log4j but yes, it helps the pipeline out.

Steve Enders

Okay. That’s helpful. And just want to touch on the looks like there’s good traction within the global 2000 that happened in, in 2021 from, from what you disclosed. I guess, how would you kind of attribute what led to the really good customer growth within the, in the G2K in ’21, is this, a function of the increased focus on strategic sales teams that have been built up in the past couple of years. And I guess, how penetrated do you see the opportunity within the, the G2K accounts today?

Jacob Shulman

Yes. So global 2000 customers that are adopting digital transformation practices are not just looking at one solution usually when they look at the old solution, they are looking at cloud strategy versus on-prem. They are looking at security versus DevOps practices, and obviously they play in-house solution that was built 10, 15, 20 years ago.

All of the above is addressed by our strategic sales team because they have the capabilities to lend on the customers side, walk with different persona answer, different need, bringing along architects that can help our customers and partner with as they are adopting digital transformation.

So global 2000 customers will go in, in different avenues and different deployment environment and if I may just add to that when we went public, we, our penetration to global 2000 was about low twenties. I think it was 22% and today we above 30% in the integration on global 2000. So we continue our adoption of the global 2000 customers continue adoption of our products at a nice space. Yeah.

Steve Enders

Perfect. Thanks for taking my questions.

Operator

Thank you for participating in today’s question and answers. I would now like to turn the call back to Mr.Shlomi behind for any closing remarks.

Shlomi Haim

Well, everyone, thank you for joining us. This was ahead of the year and we are very excited about our performance. We are happy to see the company growing and the community and our customers adopting more and more of our products and technology. I’d like to thank again for the amazing frog team that made this year happen.

And I would like to thank you for joining us today next week. We’re welcoming you to join us on our first investor day podcast team from now second all. Thank you, everyone. And may the fog be with you

Operator

Ladies and gentlemen, this concludes today’s conference call. Thank you for participating. You may now disconnect.

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