© Reuters. FILE PHOTO: The new GM logo is seen on the facade of the General Motors headquarters in Detroit, Michigan, U.S., March 16, 2021. REUTERS/Rebecca Cook/File Photo
(Reuters) – General Motors Co (NYSE:) said late on Friday it had temporarily halted paid advertising on Twitter after Elon Musk completed his takeover of the social media company.
The largest U.S. automaker said it was “engaging with Twitter to understand the direction of the platform under their new ownership. As is normal course of business with a significant change in a media platform, we have temporarily paused our paid advertising.”
Musk is also chief executive of GM rival Tesla (NASDAQ:) Inc.
GM said its “customer care interactions on Twitter will continue.”
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