© Reuters. FILE PHOTO: Deutsche Telekom signs are pictured on the headquarters of the German telecoms giant in Bonn, Germany, March 20, 2022. REUTERS/Wolfgang Rattay/File Photo
BRUSSELS (Reuters) – EU competition enforcers will decide by Feb. 10 whether to allow Deutsche Telekom (OTC:), Orange, Telefonica (NYSE:) and Vodafone (NASDAQ:) to set up an advertising joint venture to compete with Big Tech, a European Commission filing showed.
The telecoms operators sought approval from the EU antitrust watchdog on Jan. 6 for the joint venture, which would be their first attempt to take on Meta and Alphabet (NASDAQ:) unit Google in the lucrative online advertising sector.
The Commission can approve the deal with or without remedies or it can open a four-month long investigation if it has serious concerns.
“The JV will offer a privacy-led, digital identification solution to support the digital marketing and advertising activities of brands and publishers,” the Commission said.
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