CareCloud, Inc. (NASDAQ:MTBC) Q2 2022 Earnings Conference Call August 4, 2022 8:30 AM ET
Company Participants
A. Hadi Chaudhry – President & CEO
Bill Korn – CFO
Karl Johnson – President, CareCloud Force
Kimberly Blanche – General Counsel and VP of Compliance
Mahmud Haq – Founder & Executive Chairman
Conference Call Participants
Jeffrey Cohen – Ladenburg Thalmann
Marc Wiesenberger – B. Riley Securities
Allen Klee – Maxim Group
David Larsen – BTIG
Kevin Dede – H.C. Wainwright
Operator
Welcome to CareCloud’s Second Quarter 2022 Conference Call. During the presentation all participants will be in a listen-only mode. Afterwards we will conduct a question-and-answer session. [Operator Instructions]. As a reminder, today’s conference is being recorded [Technical Difficulty] — now like to turn the conference over to Kim Blanche, CareCloud’s General Counsel. Ms. Blanche, the floor is yours.
Kimberly Blanche
Good morning, everyone. Welcome to the CareCloud’s second quarter 2022 conference call. On today’s call are Mahmud Haq, our Founder and [Technical Difficulty] our Chief Executive Officer, President and the Director; and Bill Korn, our Chief Financial Officer. Before we begin, I would like to remind you that certain statements made during this conference call are forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 as amended and Section 21E of the Securities Exchange Act of 1934 as amended. All statements other than statements of historical [Technical Difficulty] made during this conference call are forward-looking statements, including, without limitation, statements regarding our expectations and guidance for future financial and operational performance, expected growth, business outlook, and potential organic growth and acquisitions.
Forward-looking statements may sometimes be identified with words such as will, may, expect, plan, anticipate, upcoming, believe, estimate or similar terminology and the negative of these terms. Forward-looking statements are not promises or guarantees of future performance and are subject to a variety of risks and uncertainties, many of which are beyond our control, which could cause actual results to differ materially from those contemplated in these forward-looking statements. These statements reflect our opinions only as of the date of this presentation, and we undertake no obligations to revise these forward-looking statements in light of new information or future events.
Please refer to our press release and our reports filed with the Securities and [Technical Difficulty] where you will find a more comprehensive discussion of our performance and factors that could cause actual results to differ materially from these forward-looking statements. [Technical Difficulty] one who dialed into the call by telephone, you may want to download our second quarter 2022 earnings presentation. Please visit our Investor Relations site, ir.carecloud.com, scroll down to News and Events, click on second quarter 2022 results conference call and download the earnings presentation.
Finally, on today’s call, we may refer to certain non-GAAP financial measures. Please refer to today’s press release announcing our second quarter 2022 results for a reconciliation of these non-GAAP performance measures to our GAAP financial results. And with that said, I’ll now turn the call over to our CEO, Hadi Chaudhry. Hadi?
A. Hadi Chaudhry
Thank you, Kim and thanks to all of you for joining us for our second quarter earnings call. On today’s call, I would like to discuss a deeper dive into CareCloud’s record bookings that are a direct result of our newly launched products and heightened focus on organic growth; our soon-to-be launched products for remote monitoring; a revision to our outlook that is attributable solely to a delay in our acquisition playbook; and finally, an update on our sales pipeline.
To start with some highlights of the quarter, annualized recurring bookings of the new contracts of $5.5 million, excluding onetime fees were the highest in the history of the company, almost double what we signed last year and compares to $1.6 million in the first quarter of 2022. Revenue of $37.2 million was up 9% year-over-year. Adjusted EBITDA of $7 million increased 24% over second quarter of last year. Adjusted net income of $5.6 million increased 23% over the prior year period.
Now taking a closer look at bookings, we are especially pleased with the results this quarter, which are directly correlated with our efforts to drive the organic growth that we have been speaking about the last couple of quarters. As we have discussed, our growth strategy in recent quarters has evolved from a pure consolidation playbook to one that strikes the balance of accretive acquisitions complemented by organic growth achieved through investment in sales and [Technical Difficulty]. As mentioned, bookings from recurring sources were $5.5 million, up 97% year-over-year and a record for CareCloud. Additionally, nonrecurring professional services bookings of $6.7 million increased more than 3 times that of second quarter of 2021, due largely to the acquisition of medSR that was completed late in the second quarter of last year. Additionally, while we want to stop short of giving bookings guidance, we have a high level of confidence that third quarter recurring bookings will meet or exceed those of second quarter and may represent another record for the company. Importantly, a meaningful component of the bookings were derived from contracts for our newly introduced CareCloud Wellness that launched last quarter. Specifically, greater than [Technical Difficulty] nonprofessional services bookings came from our new Wellness product, demonstrating terrific early reception to this solution.
As a refresher, Wellness, which launched in late April is an effective way for our practices to support the treatment and well-being of the chronically ill patients that they serve. Additionally, it is a great source of referral revenue with little to no upfront cost. Wellness’ early results demonstrate that its value is clearly resonating with our physician’s base. While it is not the norm to get too granular around our booking metrics, we think it’s important to share this information with you as it ties directly to the conversion of the robust pipeline activity that we provided a lot of details around last quarter. Most of all, it shows that our increased investment in product innovation and sales and marketing efforts are bearing fruit. Given the sensitivity around bookings and volatility by quarter, please note that investors should not expect us to provide bookings metrics every quarter.
We are pleased to be launching our forthcoming remote patient monitoring program this quarter. Remote patient monitoring or RPM for short, is a digital health solution leveraging the Internet of Things, which tracks and monitors chronic conditions and potential emergent situation close to real time. CareCloud’s RPM solutions, metrics like blood pressure, glucose measurements, heart rate or pulse, weight, and sleep changes in the elderly as well as fetal monitoring can all be instantly transmitted from devices to patient’s EHR, capturing a longitudinal view of the patient across the care continuum. We plan to offer a full service to the physician, providing care managers, supplying the device and helping to populate the EHR with data transmitted from the cloud. At a minimum, our solution promotes connectivity to healthcare data whenever and wherever it resides. And it at best can serve [Technical Difficulty] situations and preempt them, improving outcomes and reducing costs in the process.
We are excited to continue along the path of innovation by introducing this revolutionary digital health solution to the market. We sized the total market opportunity at a North of $100 billion over the next few years. Drilling down to the medical practice level, we believe a typical practice on average can drive incremental revenue of up to one third annually through a combination of chronic care management and monitoring of which we can capture a meaningful percentage. We note also that the timing of our RPM product launch may coincide with CMS’s favorable treatment towards the proactive management of chronic care conditions. CMS increased reimbursement for chronic care management in 2022. We believe that following additional work by the device providers inclusive of proof points regarding adoption and improvement of outcomes, CMS may increase fees for remote monitoring in future years. These favorable rates may serve to incentivize providers to do more monitoring.
With respect to our acquisition strategy and has been the case for some time, we strive to balance accretive acquisitions that integrate well with our cloud platform and deliver value to our shareholders with a reasonable level of organic growth stemming from new customers, same-store sales, and product innovation. While we are happily exceeding expectations with respect to the organic component of our strategy, our acquisition playbook took a pause through the first half of 2022. As we outlined in our outlook in March, our 2022 guidance always contemplated a small amount of acquired growth that would be required to hit our revenue and EBITDA targets. While the acquisition pipeline remains robust and we continue to evaluate a number of opportunities, none felt compelling enough to execute from either an accretive or strategic standpoint. For one thing, private valuation expectations remained lofty despite the slide in the public company valuations year-to-date.
In a recent industry report, it was noted that healthcare tech M&A was down in the first half of 2022 as acquirers struggled with valuation disconnect driven by the big step-ups resulting in lofty post-money valuations of the last couple of years. Given that our criteria for doing a deal requires us to target an ROI over three to four years, this fiscal discipline and electivity left us with a gap to meeting our full year outlook. Meanwhile, we are hopeful that private company value [Technical Difficulty] in the back half of the year.
In setting our guidance earlier in the year, we incorporated the anticipated [Technical Difficulty] down of revenue from two customers that came to us as part of a prior acquisition. At the [Technical Difficulty] acquisition, the client [Technical Difficulty] in the process of merging their operations with another health system, each of whom had a different EHR mandate from whatever clients were utilizing. As such, we believe there was a risk that [Technical Difficulty] and while this potential attrition was factored into our guidance, our expectation was to make up the revenue with acquired growth, which is now likely pushed out to 2023. Accordingly, we now expect revenue in the range of $140 million to $143 million versus our prior expectations of [Technical Difficulty] million to $155 million due to an expected shortfall in acquired revenue. In doing so, we are reducing our EBITDA guidance to a range of $22 million to $24 million from $24 million to $26 million previously.
I want to reiterate that the fundamentals of our business remained strong, as evidenced by our record bookings. And the absence of any tuck-in acquisition is the sole driver of the guidance reduction that Bill will expand upon. Before I turn it over to Bill for his financial review, I would like to comment on the health of our sales and pipeline [Technical Difficulty] fair amount of detail last quarter about, however, increased investment in sales and marketing and product innovation would lead to an uptick in organic growth. And we are seeing early success of this in both the funnel of pipeline opportunities as well as bookings. We are pleased that our pipeline at the end of second quarter was $40 million [Technical Difficulty] increase above the $25 million we had in the prior year. Moreover, the incremental pipeline build or creation was $21 million, up 50% [Technical Difficulty] prior year period.
Average contract value or deal size increased 42% over second quarter of last year, which is suggestive of two things, larger customers in the pipeline and also [Technical Difficulty], group of products and services being delivered across our platform. For example, enterprise accounts were 64% of the pipeline, while small accounts comprised of 16% and midsized practices were the remaining 20%. Further, as an illustration of increased product density, our teams are actively working with clients representing an estimated $50 million in annualized revenue from CareCloud Wellness, which we introduced in the market just last quarter. All told, though we fell shy of our required revenue targets through the first half, the health of our pipeline, our sales motion and booking strength has never been better in the history of our company.
To summarize, we delivered record bookings in second quarter with an expectation for as good, if not better, in third quarter. Year-to-date, we have announced innovative digital health solutions, inclusive of wellness for chronic care management and the soon-to-be-launched remote patient monitoring solution. Our sales and marketing efforts continue to ramp and early results are encouraging as evidenced by CareCloud’s record bookings. We continue to work through an active acquisition pipeline with the goal of completing one or more deals in the back half of this year or early 2023. We look forward to reporting our progress to you as we navigate through the rest of 2022. Now I will turn the call over [Technical Difficulty] a closer look at our second quarter results. Bill?
Bill Korn
Thank you, Hadi and thanks to everyone for joining us on the call today to discuss our second quarter results. The second quarter was in line with our expectations. On today’s call, I’ll review the quarterly and first half results and discuss our guidance revision in more detail. [Technical Difficulty] the second quarter we generated recurring booking which will produce annual recurring revenue of $5.5 million, almost double what we did in second quarter last year.
As Hadi noted, we do not plan to provide bookings on a quarterly basis going forward as they can be lumpy. But given our strong second quarter results, we thought you would appreciate the insight today. It is evident that our organic growth initiatives are starting to take hold as our newer products represent a significant portion of new recurring bookings. Our second quarter revenue was $37.2 million, representing an increase of $3.2 million or 9% year-over-year. Our GAAP net income of positive $2.7 million compared [Technical Difficulty] $227,000 last year. This represents the fourth quarter in a row where we’ve delivered more than $1 million in positive GAAP net income.
Our GAAP net loss per share was $0.07 based on the net loss attributable to common shareholders, which takes into account the preferred stock dividends declared during the quarter. Our non-GAAP adjusted net income was $5.6 million, an increase of 23% year-over-year. Adjusted net income per share was $0.37 compared to $0.31 per share for the year ago quarter. Adjusted EBITDA of $7 million increased 24% year-over-year and set a new record. Our adjusted EBITDA margin of 19% increased 220 basis points compared to last year and increased 540 basis points sequentially to the highest level since we went public in 2014 as we continued to reduce cost and drive further efficiencies from our previous acquisitions.
[Technical Difficulty] look at our results for the first half, revenue for the first six months of 2022 was $72.6 million, an increase of 14% compared to $63.8 million in the first six months of 2021, with 85% generated from our technology-enabled solutions. For the first six months of 2022, our GAAP net [Technical Difficulty] million compared to a GAAP net loss of $2.2 million in the first six months of 2021. This equates to a loss of $0.26 per share after subtracting the preferred share dividends. Our non-GAAP adjusted net income for the first six months of 2022 was $9.1 million or $0.60 per share. During the first half of 2022, our adjusted EBITDA was $11.7 million, an increase of $2.4 million or 26% from $9.3 million in the same period last year.
Now, I will turn to the balance sheet and cash flow. We ended the second quarter with $10.2 million of cash and equivalents and generated $5 million of cash flow from operations during the quarter and $8.1 million year-to-date. As Hadi mentioned, we are adjusting our guidance to reflect the fact that we have not made any acquisitions yet this year. Our original guidance for the year assumed we would complete one or two tuck-in acquisitions during the year, contributing approximately $13 million of revenue, which would have offset the revenue from the two customer transitions that Hadi mentioned. Though we factored in the wind down of this revenue in our guidance, we expected to replenish the loss of these customers with acquired revenues. However, we have not yet found a deal on terms we believe, provided a compelling return to shareholders [Technical Difficulty] prefer to pass on [Technical Difficulty] close it on terms which are not as favorable as we would like.
[Technical Difficulty] just five months left in the year and the current disequilibrium between public and private valuations, we think it’s unlikely that any potential acquisition will meet the assumptions baked into our original [Technical Difficulty]. We are always looking for game changer deals, and we will let investors know when we have something compelling to talk about. But we have removed any impact from our 2022 guidance. With that as a backdrop, we now expect 2022 revenue to be in the range of $140 million to $143 million and adjusted EBITDA to be in the range of $22 million to $24 million.
Going into the second half of 2022, I’m pleased that our robust product solutions are resonating in the market, and our organic growth strategy is starting to take hold. I look forward to keeping you posted on our progress in the remainder of the year. With that, I’ll turn the call over to Mahmud for his closing remarks.
Mahmud Haq
Thank you, Bill. I would like to thank our employees, customers and shareholders for their continued support. As Hadi mentioned, we are very pleased with the expansion of our platform, organic growth initiatives, and resulting booking trends. We look forward to continuing to update you on our progress throughout the year. Thank you. Operator?
Question-and-Answer Session
Operator
[Operator Instructions]. And our first question comes from Mr. Cohen with Ladenburg. Please proceed with your question.
Jeffrey Cohen
Hi, Hadi, Bill, and Mahmud. Can you hear me okay.
A. Hadi Chaudhry
Yes, we can, good morning.
Jeffrey Cohen
Wonderful. Couple of questions, I guess, firstly, on the back half guide and Hadi’s comments about the third quarter as good or not better than the second quarter. Could you talk about the cadence of back half for modeling purposes, it looks like probably $35 million or $35.5 million for Q3 and Q4, any specific reading into the cadence on the back half from your comments?
A. Hadi Chaudhry
Thank you for the question, Jeff. And let me get started on the — from the booking standpoint, the organic sales strategy standpoint, and I’ll turn it over to Bill for the back of the year from the financial aspect. As we mentioned during the script, that second quarter, finally, we were able to hit over record booking numbers. On the recurring revenue side, it’s $5.5 million and with the onetime fee it was about $5.7 million. One third of that was coming — roughly, one third of that was coming from a recently launched product of Wellness. So based on these additional — so on the Wellness product and our upcoming remote patient monitoring launch, which we will provide the details later in this — in the third quarter. And also with the robust pipeline. And if I again just share the numbers for the pipeline, at the end of the second quarter, we have about $40 million in open pipeline and this is excluding our current upsell opportunity from the Wellness standpoint, even just only in the existing client base.
We are actively currently working with up to with a potential possible opportunity of client generating, which could generate about $50 million in annualized revenue. Of course, we cannot close all of it, even if we are able to close, let’s say, half of it over the last one year to one and half years, so that will be a good number. So with that — with this background, I think we are very much — and the visibility that we have in the — at the level of the deals we are — in the negotiation phase as we are in, we are confident that the third quarter is going to be either same or better than the second quarter in terms of the booking. And the fourth quarter, optimistically could even be better than the third quarter because we anticipate some results from the remote patient monitoring initiative as well.
Jeffrey Cohen
Okay, I got it. It sounds like third quarter better, but yet that falls outside of your guide of up to $143 million?
Bill Korn
So Jeff, I guess I would use our guidance for total revenue, and there’s sort of two factors going into the cadence. As you know, normally for us, third quarter is our biggest quarter. However, we’re getting more traction from new organic customers. And as more customers are signing up, somebody who signs up today and goes live a month from now, well, you’re going to get a fraction of the quarter during third quarter, and you’ll get a full quarter during Q4. So I think if I were you, I would actually spread it and contrary to normal years actually put a little bit more into fourth quarter and a little bit less in the third quarter for 2022.
Jeffrey Cohen
Okay, I got it. And then second from our side, could you talk a little bit about CareCloud Force, I didn’t hear any mention specific of that and how it’s doing?
A. Hadi Chaudhry
Yes, that’s great. And I’ll turn the floor over to in a moment to Karl Johnson, who is our President of the Force growth initiative. Yes, we continue to see more and more traction towards the Force. And if we talk about the — our second quarter bookings, about 20% was coming — 25% was coming from the Force bookings that we have. We continue to see more and more of the increase in our pipeline for the Force, and we are also in some active conversations with some really large opportunities from the Force standpoint. With that backdrop and background, I’ll turn to Karl, would you like to just add some more?
Karl Johnson
Yes, absolutely. Thank you Hadi. Certainly, what we’ve seen is continued difficulties by hospitals and other large service organizations in finding employees. And I would go on to say that that’s not just a U.S. problem, we’ve also seen that offshore. So we’ve been very, very pleased with the revenues, as Hadi mentioned, from Force — the new sales, I’m sorry, were 25%, which is up from a year ago of about 15%. But it is the second quarter in a row that it’s been in that range. And the pipeline with the deals that Hadi mentioned, two very substantial deals that are in final stages of legal review would certainly get us in that same range of percentage of sales. So it’s really looking very optimistic, it’s really kind of morphed into the core of what we’re doing, and continue to push forward on new growth. Thank you.
Jeffrey Cohen
Okay, perfect. That does it for us. Thanks for taking the questions.
A. Hadi Chaudhry
Thanks Jeff.
Operator
Our next question comes from Mr. Wiesenberger with B. Riley Securities. Please proceed with your question.
Marc Wiesenberger
Thanks, good morning. Appreciate you taking the questions. I just wanted to follow-up on a comment that was just made about tight labor market conditions domestically, and then I think internationally was said. Does that mean that you are potentially providing some of your services to international customers and is that a change or expansion from any kind of previous scope of work?
A. Hadi Chaudhry
Yes, sure. Please go ahead, Karl.
Karl Johnson
What I was talking about is the services, the labor services, the workforce extension we’re providing is to U.S. based customers exclusively. Many of those customers are used to utilizing offshore resources, which with the pandemic and other challenges have also been tight.
Marc Wiesenberger
Got it, understood, appreciate that. And then maybe just actually following up on that, in the current environment, are you seeing changes in terms of your customers — domestic customers’ ability or willingness to leverage partners with OUS resources? And I guess, does that — any potential change there in your customers’ preferences open up additional opportunities going forward?
Karl Johnson
Yes, absolutely I would say you’re spot on there. If we look at the bookings for Q2, a share — a significant share of those bookings were from organizations who had had immense challenges in using offshore resources in the past. But because of the pressure that they’ve had to get labor in the U.S., they’ve not been able to do that have then turned to offshore resources. So it certainly has opened up some new opportunities for us.
Marc Wiesenberger
Got it, appreciate that. And then as you’re going to market with these expanded offerings, can you just talk about kind of the value proposition you’re leading with and have you had to change that messaging at all or adapt your pricing strategy, and I guess, do you anticipate needing to do that going forward to drive accelerated adoption?
A. Hadi Chaudhry
Great question, Marc. So our core offering, that remains the same. But if you think about it, the future of the healthcare as more and more the whole — the industry is moving towards the digital health, the telemedicine or more going towards the risk management or pay for performance models or more proactive health management models. There has been a significant push from the CMS side as well on the care — the CCM point of view. And then we believe that after the chronic care management, the remote patient monitoring is going to get a lot more attraction. And if you think about it, more and more devices are now becoming available. The wearable devices significantly have been advanced from the technology standpoint. So it will become more and more easier for the vendors to collect the data proactively from the patient symptoms point of view and then crunch that data, analyze the data, and then raise the red flag and alerts into the EHR system.
So we have started to step in into the same — the next level, the next generation initiatives. Yes, we even from internally, if we talk about chronic care management, we saw a lot of tremendous excitement from our existing client base only. And there is an external too. So we have launched initially from the upsell standpoint just into our existing client base because of the tremendous opportunity that was already there. And then these new products have become part of our overall offering. So from the pricing standpoint, from these two services, if I talk about the chronic care management and the remote patient monitoring, we are providing not only just the services and the technology but also the resources, the care managers, for example, who will pick up the phone and talk to the patient. So the pricing structure for chronic care management and remote patient monitoring is slightly different than our rest of the offering, but there is a comprehensive pricing model that exists for that. And of course, these two come with the higher revenue models because it’s, as an example, for remote patient monitoring, the devices will also be involved. If it’s an FDA-approved device, it will be reimbursed by the Medicare, as an example. So that will also become part of our revenue model.
Marc Wiesenberger
Very helpful with all that details. Appreciate it. And then just two more for me I guess. Love to hear about the medSR kind of activity and ability to convert project-based revenues to recurring revenue? And then — just the other one would be, I guess, as you think about the economy and if it should deteriorate a little further in the back half of the year, maybe into the beginning of next year, how should we think about what parts of your business might be impacted the most kind of thinking about exposure maybe to elective procedures or more discretionary spending from patients? Thank you.
A. Hadi Chaudhry
Thanks, Marc. On your first question, if I just take as an example, if I talk about it, before the acquisition or before we acquired medSR, an year before the acquisition, their RCM-related revenue was, let’s say, about $1 million recurring — $1 million roughly revenue. And this year, so far, we already have closed more than twice of that number through the medSR help, whether it’s coming directly as an upsell RCM deal or with the help of the — our CareCloud Force. So we already have started to see the results and that’s why about the reason our bookings are up, it’s a combination of all of those pieces. Some have some support from that upsell through the medSR relationships, our existing core technology and the services that we have been offering, and the new products that we are in the process of launching or have already launched as a chronic care management. So we do see that medSR — through the help of medSR more and more sales coming in.
To the second question, the — from — if you think about it from the medSR standpoint only, that is more like a project-based revenue in terms of the consultancy or health system implementation and configuration. So that would continue to be the same. We do not see any impact on that revenue. And towards if you just talk about the patient from the elective surgeries and those standpoints, there were some down force, some changes during the COVID, but even that backlog is coming back now. So for the — from the — at least in the early future, if you look at that timeframe, we do not see any impact from either one of those things, or the two concerns.
Marc Wiesenberger
Thank you very much.
Operator
Our next question comes from Mr. Klee, Maxim Group. Please proceed.
Allen Klee
Yes, good morning. Just following up on Remote Care and Well Health. Just to understand it a little better. When you talked about launching remote patient monitoring this quarter, is this new from your Well offering in addition to that? And then you mentioned also some new CMS going to have some new rates, can you go into a little more color on that also? Thank you.
A. Hadi Chaudhry
Good morning and thank you for the question. So there’s a slight difference between the — in the overall context, whether we talk about chronic care management or remote patient monitoring, both are towards — one is the digital health and the second thing is a preventative health management or the proactive management or the well-being of the patient. In chronic care, so the patients that have one or more chronic conditions, those are being proactively managed with the help of the care providers, the caregivers who connect with the patient, go through their medical records, talk to the patient for a certain number of minutes each month, and provide them the guidance what they should be doing during the month. For example, for diabetic patients, where they can be half an hour call where the caregiver will get on the phone with the patient, looking at the chart of their diabetic results, and can guide the patient whether the patient should be doing whether it’s the exercises, whether it’s the change in the diet plan or whatever or if there is some change in the medication that needs to be done. So that’s how that chronic care management is handled.
From the reimbursement standpoint, CMS and the insurances are reimbursing the time of — provided by the caregivers to the patient under their chronic care management guidelines. So in the bigger picture, so this will reduce the hospitalization rates, and we already have started to see the change in the hospitalization rate. So this was the first step towards that preventative, the futuristic health management.
Now the next level is going to be the remote patient monitoring where the devices will be involved. If you think about the chronic care, it’s just only that you are talking to the patient and asking the question by looking at the existing charts and based on the questions the caregiver will be asking. And the second one, for example, if you are wearing a smartwatch, which can capture your blood pressure, your oxygen level, and the like, so that data is automatically over the Internet gets transmitted to the EHR, gets compiled, and meaningful billers get fired to the doctor. And the doctor can pick up the phone and call the patient and asking them, okay, we see that your oxygen level has dropped, your temperature is high, you may have ABC problem, come and see us for the treatment or go to a lab for a lab test, as a basic as a simple example.
So in terms of the reimbursement, the government, the CMS increased the rate for chronic care management in 2022, almost doubled on the certain procedure basis. For remote patient monitoring and this year, they did not do that, and we believe that one of the reason is the higher — from the adoption standpoint, it will take a little more time for the patient to adapt to these or to convince to use these devices for the betterment of the healthcare. So based on these, we believe as the more vendors are coming and the results and the outcomes will be available, the CMS should be increasing, hopefully, the reimbursement to get it more attractive down the road over the next few years.
So our uniqueness is going to be the same. On the remote patient monitoring as well, we will provide a comprehensive solution, the devices, the platform — our technology platform, our services when it comes to RCM that we will make sure that the claims from those services get submitted to the right insurance and the rights fee and get reimbursed at the right level. And the third thing is the caregivers as well. So it’s going to be a comprehensive solution in our case, and integrated — fully integrated with our EHR and practice management platform.
Allen Klee
Thank you. My last — that is very helpful, very informative. My last question has to do with churn. And I think the really key question here is, what should we think that normalized churn is because as you talked — I mean, if you did $5.5 million of bookings, if we think about that, if that’s like $22 million a year, and let’s say, you recognize half of that as revenue, $11 million and you divide that by like around $140 million of revenue, that’s like 7% organic growth, but you haven’t — but that’s before churn. So we recognized that there were two big events that happened. But just going forward, what should we think a normalized churn should be so that — how we should think about net organic growth? Thank you.
A. Hadi Chaudhry
Thank you. And a great question. Let’s go back and if I talk about the last three years, excluding these two outliers, the two clients that we talked about, those were more like a calculated risk. There’s a high level of risk and the visibility at the time of acquisition, and we baked that into our valuation when we are acquiring the company. So excluding those two outliers, our 2020 churn was about 10%, and we highlighted that. And then in 2021, we improved it down to about 8-point-some percent for the year in terms of the revenue. And for 2022, right now, we are on track to hit somewhere between 8% to 9% as well. So that’s our churn, excluding these outliers. And I think in this industry, anything around 1% a month is a norm. And it seems like we have been doing better than 1% a month for the last few years, and it’s continuously improving. And again, this one outlier side.
Now towards your other question, yes, that is right in terms of the organic growth. So far, if you look — if you think about it, we have been entirely focused on growing through the acquisition or most of — if you talk about the balance, it was mostly acquisitive growth and very small focus on or no focus on the organic growth — the organic sales. Over the last few years and primarily the last two years and then the last and this year in the second half of the last year, we finally have started to see some results over organic growth activities, whether it’s the marketing or the sales. We increased the number of employees on the sales and marketing, we hired the leadership, we started focusing on other marketing and brand recognition activities. So those have started to bear fruit. And that’s why the second quarter is the highest one, a record in our history. And with all that I mentioned earlier, our third and fourth quarter looks like that it’s going to be even better than that.
So the 2023, the way we are looking at it, and we will provide the guidance towards the — at the beginning of the next year, we believe with everything on the horizon and our visibility, the next year should come as a full organic growth, at least in the single-digit organic growth year for us, excluding any acquisition.
Allen Klee
That’s really helpful. Thank you so much.
A. Hadi Chaudhry
Great, thank you.
Operator
[Operator Instructions]. And our next question comes from Mr. Larsen with BTIG. Please proceed.
David Larsen
Hi, with CMS’ proposed physician fee schedule, they talk a lot about shifting everybody into value-based care and all of the major health plans are talking about digital-first products that have value-based care wrapped around them. So with this Wellness solution and the remote patient monitoring solution, first of all with that $5.5 million in bookings, over what time period is that going to get recognized, is that like — can we think about that on an annual basis? And then secondly, like can you give a sense for what the in-sell potential is into your existing customers, so if every one of your existing clients purchased the Wellness platform, just any sense or color around what that total dollar revenue potential could in theory be?
A. Hadi Chaudhry
Hey, thanks David for the question. Good morning. Yes, you’re right, from the CMS that’s the digital-first, and that is the reason I think we were focused at the same time in addition to our core offering, whether it’s the practice management or the EHR as a revenue cycle, we already have started to invest in that technology. From the revenue ramp-up standpoint, if I — excluding Wellness or remote patient monitoring, typically for small practices, it’s about 30 to 60 days for 1 to 5 practices that we start recognizing the revenue. From a midsized practices for up to 25 providers, it could be somewhere between three to six months and over between six months to close to an year on an enterprise client, 25-plus provider clients. And this is also based on the type of service they have — they are looking forward to get from us. So I think the average time frame comes down to about six months for us, where we are able to start recognizing the revenue out of these bookings.
For Wellness, though, we do not have much data with us right now because it’s just hardly three months we are into this, but we already have made alive the clients who would generate about close to $600,000 plus in annualized recurring revenue out of one third of the bookings that we had in the last year — I’m sorry, the last quarter. So my whole point is that literally within the first three months, we were able to make about roughly five clients live within the three months’ time frame. So that should help in giving you some color on the ongoing live perspective.
For — same case from the remote patient monitoring standpoint, we yet need to see in the fourth quarter after the launch that how much time it would take. It could be slightly more than the Wellness because in this case, the hardware devices will be involved, those needs to be sent to the patient. Patient needs to be trained to do it. They need to be convinced to use it. So the going live time can be slightly — that’s what we are predicting — but we yet need to see as we get into the next year.
David Larsen
And then any sense for the in-sell potential, if all of your customers purchased the Wellness –?
A. Hadi Chaudhry
Perfect, and so if we think about it, I mentioned in the second quarter for Wellness, we already have an — booking of 5.5%. We closed one third of that was coming from the Wellness. There is roughly the same number and actually slightly higher, which is already out for signatures. And so far our wins out of when the contract is out for signature is virtually 100%. So we anticipate that to be close. In addition to that, out of our existing client base after reviewing everything, crunching over the data and the numbers, there is a roughly $50 million in annualized recurring revenue we can get if every single existing client signs up on for Wellness. So that’s roughly the number. And we all understand all $50 million is not going to get signed, but that’s the full potential for opportunity in the existing client base.
Now in terms of the remote patient monitoring, just because of the adoption rate, all this $50 million virtually would also be eligible for the remote patient monitoring and even more than that beyond that because it’s not necessary that you would only go for remote patient monitoring in the case, which is, at this moment, reimbursable by the insurance or the Medicare. We can — the doctors can still monitor the patient and can call them for a different appointment based on that monitoring. So we think — we believe that even that potential is going to be more than the $50 million that we will at this moment, we are going after for Wellness program.
David Larsen
Great, thanks very much. And then one more quick one. In the Wellness solution, can you talk a little bit about your costs, so if you have like an Uber-like model, where a member can basically access a home health, individual or a nurse or docs through an Uber-like solution, are you paying those providers on like a per hour basis so that the revenue is matched with the cost or are those sort of full-time salaries that you’re covering?
A. Hadi Chaudhry
Another great question, thank you. So one is the devices and patients will get our branded devices through our provider, through the practices we will then sign up for remote patient monitoring. And FDA — some of the features, some of the devices are and will be FDA-approved, so those will even get reimbursed by the Medicare. So the patient won’t even have to pay for those devices.
The second part is, of course, our technology and the third case — the third thing, which I talked about was the care managers. So one, that the practice can opt to have their own providers where they can provide — can reach out to the patient and provide those services or they can just keep working as it is without a change. And we step in, we provide them a full turnkey solution, devices, platform, revenue cycle and also the caregiver the care managers. So care manager can take the first step by connecting to the patient if there is a problem and then can hand it over at a certain point to the provider. All guide the provider, then this is an alert that we have received all through a chronic care management call. This is a concern, and then the provider can take the next step. So yes, in this scenario, we will be paying those care managers, and that will be part of the overall pricing package for the client.
David Larsen
Great, thanks very much. Appreciate it.
A. Hadi Chaudhry
Great, thank you.
Operator
Our next question comes from Mr. Dede with H.C. Wainwright. Please proceed.
Kevin Dede
Hi, thanks. Hadi, just real quick back on the care manager part of the Wellness solution. I understand that you’ll be bringing the First Touch, but I’m just wondering if those people are medical professionals or just relationship managers and where are you in building your staff to support that activity?
A. Hadi Chaudhry
Good morning Kevin, good question. Thank you for the question. It’s the combination, Kevin. There has — it could be nurse practitioner under the supervision of a doctor or just the relationship managers under the supervision of the nurse practitioners. So there is a clear guideline from the CMS and those care managers have to be compliant with those requirements. And that’s exactly what it is. In some cases, we may be using some external help wherein if needed. And we already have that staff available up and running, and that’s why I mentioned that already five clients have gone live, and we already have started to take — start to take care of the chronic conditions of the patients.
Kevin Dede
Okay. Thanks Hadi. The $40 million pipeline, I know you’ve talked to this a little bit, but — could you — I guess it just hasn’t gelled for me. Could you just sort of review how long you think it will take to convert it all, understand a certain percentage short-term but I’m just wondering if you expect to convert it all or if it — and it’s absolutely solid sign business or is it just feedback from sales on prospective business?
A. Hadi Chaudhry
Great. Kevin, the $40 million that we are talking about has already gone through the prospecting phase. So the initial connection has been made. So we know that we are at some stage of active conversations, with like if there’s any company who are doing the sale, not all of them can be converting and for us. Of course, our initial conversion rate was not great, which every quarter are continuously improving as our organic growth engine is getting further matured. And you can already see the results in the second quarter. So I think the way I would look at it is, if we are able to hit that $5.5 million, $5.7 million in the annualized recurring revenue closing or the bookings for the quarter, the record quarter, and we believe that the third quarter based on the visibility that we have, we have good reasons to believe that third quarter is going to be either same or better than the second quarter. And then based on these additional — the products, the fourth should even be better than that. So I would just consider those numbers versus — instead of at this point, the conversion rates because that conversion rate is continuously improving as we are evolving and maturing our sales engine.
Kevin Dede
Okay Hadi, thank you very much for the additional color. Appreciate it.
A. Hadi Chaudhry
Thank you Kevin.
Operator
Ms. Blanche, I’ll turn the call back to you for closing remarks.
Kimberly Blanche
We’d like to thank everyone who have joined us today. We appreciate your interest in us as a company and your participation on today’s call. We look forward to speaking with you again next quarter. Thank you all, and have a great day.
A. Hadi Chaudhry
Thank you, everyone. Thanks, bye-bye.
Operator
That does conclude the conference call for today. We thank you for your participation and ask that you please disconnect your lines.
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