© Reuters Apple (AAPL) postpones AR glasses due to ‘technical challenges’ – Bloomberg
By Senad Karaahmetovic
Apple (NASDAQ:) has reportedly placed its plans to launch augmented reality (AR) glasses on hold due to technical challenges, Bloomberg News reports.
Apple still hopes to launch its first mixed-reality headset this year and plans to follow up with a lower-cost version of the mixed-reality headset as soon as 2024 or early 2025, the report added. Apple has reportedly faced many difficulties in the development of AR and virtual reality (VR) products, which some analysts see as catalysts to drive Apple stock higher in 2023 and beyond.
The mixed-reality headset will cost around $3,000, a “hefty” price based on the high-end technology embedded in the product. Meta Platforms’ (NASDAQ:) headset costs $1,500. Apple is hoping to come close to this price with its lower-end model, the report adds.
Bloomberg also reports that some people within Apple doubt that the company will ever launch AR glasses.
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