© Reuters. FILE PHOTO: Rapper Kanye West calls for a question from the crowd as he holds his first rally in support of his presidential bid in North Charleston, South Carolina, U.S. July 19, 2020. REUTERS/Randall Hill/File Photo
(Reuters) – Adidas AG (ETR:) plans to end its partnership with American rapper Kanye West, who now goes by Ye, following a rash of offensive behaviour from the performer and designer, Bloomberg News said on Tuesday, citing people familiar with the matter.
The news comes after Adidas (OTC:) announced on Oct. 6 that it had put its business partnership with Kanye West under review.
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